Staff Members

The Dementia Action Alliance is supported by a core secretariat team (hosted by Alzheimer's Society). Click here, to see who is part of the local team.

National Team


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Kelly Kaye - Executive Lead

kelly bwKelly Kaye has been working with the DAA since 2015, starting as Campaigns and Partnership Manager, where she focused on the DAA hospital work and Dementia Friendly Hospital Charter. Kelly was appointed as Executive Lead in April 2018.

Kelly’s first experience of working with people with dementia was a Sunday job in a Jewish Care day centre, whilst studying for her degree. Kelly loved the work and knew that was where she wanted her future to be. Kelly worked for a local authority for 12 years having the responsibility of running a day centre, managing an outreach team, managing a BAME team supporting members of the South East Asian community and dementia projects as a whole. Kelly indulged her love of football by working with local football clubs, and most notably Leyton Orient Football Club (where she is a season ticket holder!) to encourage them to become dementia friendly.


Sarah Tilsed - Campaigns and Partnerships Manager


sarah headshot 2 greyscaleSarah Tilsed is the longest serving member of the DAA. She leads the DAA’s campaigns, which include the Dementia-Friendly Hospital Charter and From Seldom Heard to Seen and Heard. Sarah is also responsible for managing the relationship with potential members. Prior to this, her previous role within the DAA saw her organising events, managing the annual report and newsletter, supporting campaigns, and holding the relationship with members.

Before the DAA, Sarah worked for the Secretariat of the APPG on Dementia, supporting campaigns and events in parliament. Prior to the world of dementia, she worked at the health regulator Human Tissue Authority where she provided advice on body, organ & brain donation, organised events, and reported on body donation and hospital inspections.


Martin Fewster – Communications Officer

(maternity cover)

imageedit 4 8648318458 UpdateMartin joins the Dementia Action Alliance from Grandparents Plus, a charity providing support and advice to grandparents, other family and friends who step in to look after children when parents are unable to. Reasons for that can include drugs and alcohol abuse, mental health problems, imprisonment and bereavement and while there Martin worked towards commissioning services with local authorities.

Prior to that Martin spent 9 years working in events marketing roles in industries that included shipping, property, oil and gas and financial compliance. The area he worked in longest was social care events for Community Care promoting seminars and the large scale exhibition Community Care Live for 4 years. The time spent working on the social care events, the stories he heard and people he met inspired him to work in a role more directly related to helping people in society in need of support. His role is dedicated to celebrating all the amazing work done by the members of the Dementia Action Alliance in supporting people living with dementia and their carers.


Sarah More - Engagement Officer


Sarah M Photo for DAA website resizedSarah More worked for Alzheimer’s Society for nearly three years prior to joining the National Dementia Action Alliance (NDAA). Originally focusing on programme delivery for Dementia Friends in England and Wales, Sarah later went on to support the Global Dementia Friends Network. Engaging members through webinars, newsletters, social media and direct communication, Sarah supported Network members to raise awareness of dementia and challenge stigma at an international level. She has attended and presented at international conferences as well as taking a prominent role in organising a number of national events. She has championed the involvement of people living with dementia and carers throughout her work.

Within the NDAA Sarah is responsible for managing the relationship between the NDAA and its national members. This includes project managing all NDAA events, supporting campaigns and promoting the work of national members through the Annual Report and monthly newsletters.


Renee Arceo – Communications Officer

(on maternity leave)

renee profile pic re sizeRenee Arceo began her career as a talented menswear designer however sought more from life when her father passed away from early onset dementia in June 2012 at the age of 66.  Seeing first hand the effects dementia has on the person living with it and on their loved ones, Renee wanted to make a difference and help improve the lives of people affected by this disease.

And so she made the bold move and began volunteering for the Dementia Action Alliance, a campaign she wanted to be a part of after seeing the brilliant work they were doing.  Her passion for the cause shone through and she was snapped up to work full time on the Alliance.

Her time as a designer has proven very useful and so she leads on all design work to promote the DAA brand both nationally and locally, as well as all its joint work programmes. She is also responsible for building the DAA online community and is constantly maintaining, updating and developing the website to meet the needs of its members. 


To contact any of the national staff team you can also email: