Staff Members

The Dementia Action Alliance is supported by a core secretariat team hosted by the Alzheimer's Society. Click here, to see who is part of the local team.

National Team


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Kelly Kaye - Executive Lead

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Kelly Kaye has been working with the DAA since 2015, starting as Campaigns and Partnership Manager, where she focused on the DAA hospital work and Dementia Friendly Hospital Charter. Kelly was appointed as Executive Lead in April 2018.

Kelly’s first experience of working with people with dementia was a Sunday job in a Jewish Care day centre, whilst studying for her degree. Kelly loved the work and knew that was where she wanted her future to be. Kelly worked for a local authority for 12 years having the responsibility of running a day centre, managing an outreach team, managing a BAME team supporting members of the South East Asian community and dementia projects as a whole. Kelly indulged her love of football by working with local football clubs, and most notably Leyton Orient Football Club (where she is a season ticket holder!) to encourage them to become dementia friendly.


Sarah Tilsed - Campaigns and Partnerships Manager


Sarah Tilsed is the longest serving member of the DAA. She leads the DAA’s campaigns, which include the Dementia-Friendly Hospital Charter and From Seldom Heard to Seen and Heard. Sarah is also responsible for managing the relationship with potential members.  

Before the DAA, Sarah worked for the Secretariat of the APPG on Dementia, supporting campaigns and events in parliament. Prior to the world of dementia, she worked at the health regulator Human Tissue Authority where she provided advice on body, organ & brain donation, organised events, and reported on body donation and hospital inspections.


Martin Fewster – Communications Officer

(maternity cover)

imageedit 4 8648318458 UpdateMartin joins the Dementia Action Alliance from Grandparents Plus, a charity providing support and advice to grandparents, other family and friends who step in to look after children when parents are unable to. Reasons for that can include drugs and alcohol abuse, mental health problems, imprisonment and bereavement and while there Martin worked towards commissioning services with local authorities.

Prior to that Martin spent 9 years working in events marketing roles in industries that included shipping, property, oil and gas and financial compliance. The area he worked in longest was social care events for Community Care promoting seminars and the large scale exhibition Community Care Live for 4 years. The time spent working on the social care events, the stories he heard and people he met inspired him to work in a role more directly related to helping people in society in need of support. His role is dedicated to celebrating all the amazing work done by the members of the Dementia Action Alliance in supporting people living with dementia and their carers.


Starting 3rd September 2018 - Engagement Officer

They will be responsible for managing the relationship between the DAA and its national members and affiliates. This will also include project managing all of the DAA's events, supporting campaigns and being responsible for the website, annual report and newsletter. 

Renee Arceo – Communications Officer

(on maternity leave)

renee profile pic re sizeRenee Arceo began her career as a talented menswear designer however sought more from life when her father passed away from early onset dementia in June 2012 at the age of 66.  Seeing first hand the effects dementia has on the person living with it and on their loved ones, Renee wanted to make a difference and help improve the lives of people affected by this disease.

And so she made the bold move and began volunteering for the Dementia Action Alliance, a campaign she wanted to be a part of after seeing the brilliant work they were doing.  Her passion for the cause shone through and she was snapped up to work full time on the Alliance.

Her time as a designer has proven very useful and so she leads on all design work to promote the DAA brand both nationally and locally, as well as all its joint work programmes. She is also responsible for building the DAA online community and is constantly maintaining, updating and developing the website to meet the needs of its members. 


To contact any of the national staff team you can also email: