Staff Members

The Dementia Action Alliance is supported by a core secretariat team hosted by the Alzheimer's Society. Click here, to see who is part of the local team.

National Team


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Executive Lead - currently being recruited


Kelly Kaye - Partnership Manager (currently interim Executive Lead)

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Kelly Kaye is working together with hospitals to push forward the Dementia Friendly Hospital project. The target is to get hospitals to sign up to the Dementia Friendly Hospital Charter which provides principles of what a dementia friendly hospital should look like and recommended actions hospitals can take to fulfil these objectives.

Kelly’s first experience of working with people with dementia was a Sunday job in a Jewish Care day centre, whilst studying for her degree. Kelly loved the work and knew that was where she wanted her future to be. Kelly worked for a local authority for 12 years having the responsibility of running a day centre, managing an outreach team, managing a BAME team supporting members of the South East Asian community and dementia projects as a whole. Kelly indulged her love of football by working with local football clubs, and most notably Leyton Orient Football Club (where she is a season ticket holder!) to encourage them to become dementia friendly.


Sarah Tilsed - Engagement Officer


Sarah Tilsed is the longest serving team member and is responsible for managing the relationship between the DAA and its national members and affiliates. She project manages all of the DAA's events, supports the campaigns and is responsible for the website.

Sarah indulges her creative streak through producing the DAA Annual Report and monthly newsletter, which highlights member work and achievements.  She is the main contact for people with dementia and carers, and ensures that they inform every aspect of the DAA’s work.

Sarah has come from the Human Tissue Authority where she provided advice on body, organ & brain donation; organised events; created webpages on donation; regularly contributed to their e-newsletter; and presented internally and externally on body donation and inspection feedback.


Renee Arceo – Communications Officer

renee profile pic re sizeRenee Arceo began her career as a talented menswear designer however sought more from life when her father passed away from early onset dementia in June 2012 at the age of 66.  Seeing first hand the effects dementia has on the person living with it and on their loved ones, Renee wanted to make a difference and help improve the lives of people affected by this disease.

And so she made the bold move and began volunteering for the Dementia Action Alliance, a campaign she wanted to be a part of after seeing the brilliant work they were doing.  Her passion for the cause shone through and she was snapped up to work full time on the Alliance.

Her time as a designer has proven very useful and so she leads on all design work to promote the DAA brand both nationally and locally, as well as all its joint work programmes. She is also responsible for building the DAA online community and is constantly maintaining, updating and developing the website to meet the needs of its members. 



To contact any of the national staff team you can also email: