The UK's First Dementia Friendly Checkout
A Tesco based in Chester branch is the first known supermarket to have a 'Dementia-Friendly’ checkout.
This checkout is different and classed as 'Dementia Friendly' because it is clutter-free and features clear images representing coins and their value. Staff at the Frodsham Street Tesco also received training on what it means to be ‘Dementia-friendly’ to ensure the shopping experience is made easier for those living with dementia.
The idea came into fruition when Hayley Sale, the compliance manager, and her colleagues attended a ‘Dementia Do’ training session, an NHS tier 1 dementia awareness that incorporates the principles of dementia friends run by Andy Tysoe, an NHS Dementia Nurse and Dementia Friends Champion.
Andy Tysoe, a memory nurse from the Countess of Chester Hospital, explained the idea of cognitive ramps for people with cognitive disabilities. He said: “basically, if you are physically disabled, you would expect a physical ramp to help you into buildings and though services. We now need to do the same for people with cognitive or ‘thinking’ disabilities and that’s exactly what Tesco are leading on.
Following this training and feedback from focus groups with people affected by dementia and their carers Frodsham Street Tesco were very happy to develop the checkout.
The checkout was originally opened to mark Dementia Awareness Week on 18th May 2015 by Tommy Dunne and Gina Shaw, who are active members of the Dementia Action Alliance.
One of the most positive results of installing the Dementia Friendly checkout is that general awareness has gone up, not just among the staff at Tesco but among customers too. Hayley Sale explains that "the checkout isn’t exclusively for people with dementia but our shoppers are now aware that people in that queue may need a little more time to get through, so overall everyone is a little more understanding.”
Watch the video featured on ITV about the UK's First Dementia Friendly Checkout, here.