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Bobb-in Haberdashery

Bobb-in Haberdashery is a small craft shop situated opposite the market square car park on the corner of Wellington street. Selling knitting yarn, material, and patterns to the smallest button, needle and thread; to all those interested in knitting, sewing and embroidery. The owner was born in Newmarket and has run Bobb-in Haberdashery for 17 years.

24 April 2019
East of England
Local Alliances:
Newmarket Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Serving an established customer base we aim to make sure we help customers with all aspects of their knitting and sewing needs. The aim of Bobb-in Haberdashery is to support people living with dementia to have a sense of belonging and being a valued part of family and community life by providing a safe shopping environment. Serving with patience, time and understanding.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Establishing understanding of each customer’s needs, recognising everyone is unique, not making assumptions.


2. Actions

  • Improve understanding of Dementia

    Recognising dementia affects people in different ways, being dementia aware to ensure greater understanding of the condition and how help can be given.

    Being implemented
  • Work in partnership with Newmarket DAA

    Bobb-in Haberdashery will work with the Newmarket Dementia Action Alliance to support Newmarket to become a dementia friendly community and encourage other organisations to attend Dementia Friends sessions and sign up to the Dementia Action Alliance.

    Being implemented
  • Promoting dementia awareness

    Bobb-in Haberdashery will display the NDAA window sticker and the Dementia Friendly sticker to show it is a member of the NDAA and a Dementia Friendly Retailer.