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Norwich and Broadland Living Well Team

Organisation summary (max 150 words) Commissioned by Norfolk County Council as one of five social prescribing services covering the whole county of Norfolk, Norwich and Broadland Living Well Team is a partnership between Norfolk Citizens Advice, Age UK Norwich, Shelter, Equal Lives and MAP that supports the community by providing practical advice and guidance to people who are suffering from, or at risk of suffering from poor physical or mental health as a result of their circumstances, lifestyle and environment. The service also connects citizens with local assets and services with the aim of maintaining independence and wellbeing in the community, reducing the need to access formal interventions.

18 April 2019
Local Alliances:
Norwich City Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Norwich and Broadland Living Well Team will improve the experience of all people wishing to access advice, information and guidance, enabling and supporting them to make informed decisions and to have control over their own lives. This includes sourcing and providing information about dementia friendly services and activities that both support those affected by dementia and encourages those affected by dementia to utilise their skills and abilities. We will encourage services that are not currently dementia friendly to become so. We aim to support all people including those affected by dementia to live well for longer.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

There remains a stigma associated with dementia that needs to be overcome in order for services to become dementia friendly. In addition to this, sourcing appropriate transport can be challenging and create barriers to accessing services. It can also be a challenge to source dementia friendly services and activities as some of the smaller organisations are poorly promoted.

Member website


2. Actions

  • Source and procure appropriate dementia training for staff

    All staff members will become Dementia Friends in order to better understand the varying presentations of dementia and how to support those with Dementia.

    Implementation, Delivery
  • Promote Dementia friendly activities and services

    Through the project it is possible to raise awareness, both within health and social care and with service users, of Dementia friendly services and activities to support better health and wellbeing outcomes for those with Dementia.

  • Promote the benefits of becoming a dementia friendly service

    This project comes into contact with a wide range of services, activities and organisations. Through these networks it will be possible, and valuable, to promote the be benefits of becoming dementia friendly and signposting those services to appropriate resources.

    Delivery, Implementation