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Boots of Newmarket

Boots is the UK’s largest pharmacy-led health and beauty chain. With around 2,500 stores ranging from local community pharmacies to large destination health and beauty stores, our purpose is to help our customers look and feel better than they ever thought possible. Boots UK is part of the Retail Pharmacy International Division of Walgreens Boots Alliance, Inc, the first global pharmacy-led health and wellbeing enterprise.

Our mission is: To be the first choice for pharmacy, health and beauty - caring for people, customers and communities everywhere”

30 July 2019
East of England
Medical, Health, Pharmaceutical, Retail
Local Alliances:
Newmarket Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Elizabeth Fagan, Senior Vice President and Managing Director of Boots, comments: “Boots is committed to supporting people living with dementia and their carers, and we’re delighted to be able to open up our incredible archives as a resource to help understand its therapeutic benefit to those living with dementia. 

“We have been supporting the Dementia Friends programme since its launch in 2013 and now have over 23,500 colleagues across Great Britain who are Dementia Friends.  With at least one Dementia Friend in every one of our stores across Great Britain, we can help make sure those living with dementia and their families find information, advice, support and understanding when they need it.”

Boots has created resources available online and in store to offer information and advice about dementia as well as tips on creating memory boxes - visit www.boots.com/dementia-friends  or pick up a Living with Dementia guide in store.

We would seek to promote awareness of dementia issues to our staff so that those living with dementia  and their carers feel comfortable and at ease, when in our the Newmarket store. We would wish to review what we do on a regular basis and endeavour to improve our facilities and our awareness of dementia issues.   We would seek to resolve specific problems that may occur with individuals from time to time.


2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Making sure that all staff have a good understanding of the issues surrounding people living with Dementia by attending and cascading training. Helping staff not to make assumptions.

Member website


2. Actions

  • Improve our understanding of Dementia

    We will arrange for all staff/volunteers to be dementia aware to ensure greater understanding of the condition and how we can help. 

    Being implemented
  • Work in partnership with Newmarket DAA

    Boots will work with the Newmarket Dementia Action Alliance to support Newmarket to become a dementia friendly community and encourage other organisations to attend Dementia Friends sessions and sign up to the Dementia Action Alliance.

    Being implemented
  • Promoting dementia awareness

    Boots will display the NDAA window sticker to show it is a member of the NDAA. Also when applicable and appropriate the dementia friendly sticker, to demonstrate it is a dementia friendly Retailer.