Driving Miss Daisy - Norwich South

Driving Miss Daisy provides a caring, safe and reliable companion and driving service. Our point of difference from other transportation providers is the companionship you get with each and every journey. For example, if required, we will attend doctor’s appointments with you and transmit relevant information back to family members, assist with shopping, or ensure children safely attend sports practices or music lessons. All companion-drivers are dementia friends, have first-aid training, DBS, positive-handling and have wheelchair accessible vehicles.

17 April 2019
East of England
Care, Children Young People and Students, Community organisations, Domiciliary Care, Education Sector, Faith Groups, GP Surgery, Health, heritage, Hospitality, Hospitals and Hospital Trusts, Local Authorities, Medical, Membership organisation, Other, Recreation, Retail, Schools, Social Care, Transport Sector, Voluntary Sector
Local Alliances:
Norwich City Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Driving Miss Daisy aims to give clients and carers greater independence and freedom by providing companion and driving services where the focus is on the person - not just the journey. 

All our companion-drivers are Dementia Friends and we work closely with our clients to create an experience that works for them as individuals so that their journey, visit, appointment or day out is relaxed and enjoyable. 

In doing so, we are able help those less able to get out and about in their community, which helps with their social inclusion and avoids feelings of isolation - particularly if the family are not based locally


2. What are the challenges to delivering these outcomes from the perspective of your organisation?

As Driving Miss Daisy is new to the Norwich area the main challenge is communicating the difference between our personal companion-focussed service rather than traditional A-to-B transportation.

Because our clients use us for days out and visits it is important (but not always easy) to find venues, facilities, shops and visitor attractions that are mindful of the needs of people living with dementia. Which is why the Norwich City Dementia Action Alliance is so important!

2. Actions

  • Role-model to others positive language, behaviours and dementia-friendly ethos

    We will demonstrate to other individuals and organisations (as well to ourselves) positive behaviour and language. We will reinforce and refresh to ourselves the '5 things you should you about dementia' from the Dementia Friends sessions. 

  • Proactively engage dementia-friendly venues to Driving Miss Daisy outings and persuade others to make changes

    When organising and suggesting days out we will seek our members of the Norwich City DAA as potential venues. Where visits are requested elsewhere we will highlight with venues the importance (and benefits) of making positive changes. 

    Being implemented
  • Encourage organisations we work with locally to become a member of Norwich DAA

    When working with or meeting other businesses in the Noriwch area we will encourage others to join the Norwich Dementia Action Alliance - and promote the benefits of making positive steps to becoming dementia-friendly. 

    Being implemented