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Rawlings Opticians

A long standing family run independent optical practice with 8 branches in total, 3 in Surrey and 5 in Hampshire.

20 February 2019
London, South East
Retail, Other
Local Alliances:
Croydon Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Our aim is to provide our staff with a good knowledge and understanding of dementia so they can be more effective in their work.

To support the well-being, independence, self-determination and dignity of people living with dementia.

In relation to optical services, sight tests and buying glasses - to support people living with dementia and the whole family to ensure we are delivering the service that is right for them.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Make sure that people living with dementia are supported in making choices around glasses and new prescriptions.  If appropriate, and if possible, encourage family members to support the individual but not dictate to them.

Member website


2. Actions

  • We plan to ensure all existing staff have attended Dementia Friends awareness sessions and all new colleagues receive it as part of their induction.

    Provide dementia friends sessions for staff at monthly meetings, when necessary.

    Develop those staff who would like to become dementia friends champions, if possible, within each area to provide sustainability for dementia friends.

  • Place – look at each branch from a dementia point of view and consider if there are any adjustments that need to be made.

    Review and agree any changes.

  • Explore good practice amongst other independent opticians who are working in a similar area to see if they have been able to address the tension between the individual and any family concerns about buying glasses and provide assurance of professional inte

    Work with Croydon Dementia Action Alliance to put out this query to the wider Dementia Action Alliance’s across the country.

    Review any suggestions and consider implementation.