Iceland Foods is a unique British food retailer with over 900 stores throughout the UK. Iceland is a unique British business, focused on frozen food, innovation, convenience and value. Our strategy aims to leverage these well-established strengths to achieve long-term profitable growth for the benefit of our shareholders, colleagues, charities and the communities where we operate.
We are the UK’s leading specialist retailer in frozen food and we seek to capitalise on this key point of difference, while steadily improving consumer perceptions of frozen food through our “Power of Frozen” marketing campaign. For many years we have led the UK market in frozen food innovation, under our own iconic brand, and we aim to continue delighting our customers with exciting new lines that they simply cannot buy anywhere else.
In 2018 Sir Malcolm Walker, founder and executive chairman, received the night’s top award for Outstanding Contribution to Retail at the Retail Week Awards, where Iceland was also named Community Retailer of the year for its Beating Dementia Campaign. The Iceland Foods Charitable Foundation fulfils its pledge to donate a total of £10 million to fund the Hub of the UK Dementia Research Institute at UCL, a year ahead of schedule.
- 31 July 2019
- East of England
- Local Alliances:
- Newmarket Dementia Action Alliance
1. Action Plan
1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?
We would seek to promote awareness of dementia issues to our staff so that those living with dementia and their carers feel comfortable and at ease in our store. We would wish to review what we do on a regular basis and endeavour to improve our facilities and our awareness of dementia issues. We would seek to resolve specific problems that may occur with individuals from time to time.
2. What are the challenges to delivering these outcomes from the perspective of your organisation?
Allocating time for Dementia awareness sessions to our existing staff and including dementia awareness in new staff induction programmes. Making sure that all staff have a good understanding of the issues surrounding people living with Dementia. Helping staff not to make assumptions.
Improve our understanding of Dementia
We will arrange for all staff to be dementia aware to ensure greater understanding of the condition and how we can help.
Work in partnership with Newmarket DAA
Iceland will work with the Newmarket Dementia Action Alliance to support Newmarket to become a dementia friendly community and encourage other organisations to attend Dementia Friends sessions and sign up to the Dementia Action Alliance.
- Being implemented
Promoting dementia awareness
Iceland will display the NDAA window sticker to show it is a member of the NDAA. Also when applicable and appropriate the dementia friendly sticker, to demonstrate it is a dementia friendly retailer