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The Daily Sparkle

The Daily Sparkle is a reminiscence newspaper specially developed to provide daily stimulation, interest, enjoyment and fun for older people and people living with dementia. It is a daily newspaper which is about the world many older people live in, a world which we see as the past, but which is often their experience of reality. The articles trigger memories of times when they often felt happier. The Daily Sparkle helps older people feel good about themselves. The Daily Sparkle evokes feelings of happiness and enhanced self-esteem. It also provides the perfect opportunity for interpersonal engagement. With its short, easy-to-digest articles, older people enjoy sharing their precious memories with others, paving the way to building relationships with staff and other residents.

2 February 2019
South West
Care, Community organisations, Domiciliary Care, GP Surgery, Health, Hospices, Hospitals and Hospital Trusts, Local Authorities, Medical
Local Alliances:
Bath & North East Somerset

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

The Daily Sparkle is built around one mission: improving the quality of life for older people living with dementia.  With a readership of over 100,000, the Daily Sparkle is found in care homes, day centres and hospitals throughout the UK.

 The Daily Sparkle helps care home Activity Co-ordinators to be better at what they do, providing them with a simple way to connect with residents.

 It also helps non-activity staff, whatever their role and background, to move away from being overly task-focused and embrace a new way of relating to residents. This is in line with Person-Centred Care and the Whole Home Approach which is an integral part of the care home ratings system and an approach deemed essential by the CQC for an ‘outstanding’ score. 

 The power of the Daily Sparkle to bring people together extends beyond residents and staff. Relatives and other visitors often enjoy reading and talking about articles and the other activities within its pages. The Daily Sparkle adds another fun and rewarding dimension to their visits.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

With limited funding available, resourcing dementia focused activities is a constant issue, as is ensuring that Activity Co-ordinators receive the support they need to confidently engage with their residents.

 The Daily Sparkle has listened to our subscribers wants and needs and from this feedback created a comprehensive, CPD accredited, Activity Co-ordinators training package which is endorsed by ‘Skills for Care.’  

 The Daily Sparkle is incredible value for money and costs the equivalent and in many instances less than a single hour’s entertainment charged by outside entertainers. The Sparkles resources often cover over half the Activities Calendar for the whole month, saves the Activity Coordinator’s time and therefore the business’s money. Independent research conducted in 2016 found the Daily Sparkle resources save Activity Co-ordinators an average 4.2 hours every week. That gives them all those extra hours to be with the residents.

Member website


2. Actions

  • Feature on 'Cognitive Stimulation Therapy'

    We are currently developing a major feature for The Daily Sparkle focusing on ‘Cognitive Stimulation Therapy’ which is a recommendation within the NICE Guideline 97 (1.4) and aim to launch this at the end of the Summer 2019.
  • Support to local Memory Cafes

    We are encouraging Daily Sparkle subscribers to donate subsidised subscriptions to local Memory Cafes.

    Being implemented
  • Working with Dementia UK Admiral Nurses to provide free subscriptions

     We are working with Dementia UK Admiral Nurses, providing free subscriptions to those who care for people with dementia living in their own homes, to encourage social interaction.

    Being implemented