Unforgettable

Unforgettable is the leading market provider of life-changing products for people living with dementia and family and professional caregivers

Updated:
14 December 2018

1. Action Plan

Why is your organisation committed to the Dementia Action Alliance and National Dementia Declaration?


Unforgettable was established by entrepreneur, James Ashwell, who cared full-time for his mother, diagnosed with frontotemporal dementia, for 4 years. James was keen to share his story and what he had learned to make a difference to the lives of other families facing similar challenges. He founded Unforgettable in order to make products and services that he had found helpful more widely available via a one-stop online marketplace. Unforgettable is also committed to developing new products to meet people's needs, based on the insights of, and feedback from, people living with dementia and family carers, and to supporting carers in their role by means of a supportive community and partnerships with third party suppliers and charities.

Member website

www.unforgettable.org

2. Actions

  • Unforgettable Commitment 1 - Relating to Community/Isolation

    How will your organisation achieve this?


    Unforgettable will offer a supportive on-line and in-person community for family carers and people living with dementia to share experiences and tips for living well and coping with challenges.

    Status:

    2018 - Fourth Quarter Update

    How will your organisation achieve this?


    Unforgettable provides an on-line support group on facebook currently. This will be migrated to an independent platform in due course. Unforgettable will also offer face-to-face support meetings with peers, with input from specialists and our Caregiver-in-Chief, to enable experiences to be shared.

  • Unforgettable Commitment 2 - Research

    What is your organisation's action to support this Dementia Statement?


    Unforgettable is committed to designing and developing new products that help people with dementia live well.

    Status:

    2018 - Fourth Quarter Update

    How will your organisation achieve this?


    Unforgettable will take note of, and act on, the insights of people living with dementia and family carers and will involve people with dementia and family carers co-design and co-creation of new products and services.

  • Unforgettable Commitment 3 - Relating to Carers

    What is your organisation's action to support this Dementia Statement?


    Unforgettable will support people living with dementia and family carers through the company's charity, the Unforgettable Foundation.

    Status:

    2018 - Fourth Quarter Update

    How will your organisation achieve this?


    As a recognised B Corp, Unforgettable will contribute 10% of the company's profit to the Unforgettable Foundation, enabling the charity's Trustees to grant fund specific projects to improve the lives of people with dementia and family carers.