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Newmarket Waitrose and partners

Our store in located on Fred Archer Way, next to the Newmarket Roman Catholic church. The John Lewis Partnership's 90,000 Partners own the leading UK retail businesses - John Lewis and Waitrose. Our founder's vision of a successful business powered by its people and its principles defines our unique company today. As a National Company we pride ourselves on offering the highest levels of service for all our customers and tailor our service where possible to meet their individual needs .In our Newmarket store we want to echo the above statement. We aim to provide exceptional customer service by providing care and support to our customers living with dementia.

29 October 2018
East of England
Local Alliances:
Newmarket Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Waitrose as a partnership are engaging their partners in Dementia Friends. With information sessions and through this they are becoming Dementia Friends. As an example a member of the Newmarket store is a  member of the Newmarket Dementia Action Alliance steering group.

We will review effectiveness by asking for feedback from customers. Discuss with staff.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

To protect the Waitrose and John Lewis brand and the consistency of presentation across our branches, we are limited in changes we can make to the physical appearance of our branch.

2. Actions

  • Work in partnership with Newmarket DAA

    Waitrose Newmarket will work with the Newmarket Dementia Action Alliance to support Newmarket to become a dementia friendly community and encourage other organisations to attend Dementia Friends sessions and sign up to the Dementia Action Alliance.

    Being implemented
  • Improve our understanding of Dementia

    We will arrange for all partners to be dementia aware to ensure greater understanding of the condition and how we can help. 

    Being implemented
  • Promoting dementia awareness

    Subject to management approval Waitrose we will display the NDAA window sticker to show it is a member of the NDAA. Also when applicable and appropriate the dementia friendly sticker, to demonstrate it is a dementia friendly Company/Organisation/Retailer