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Croydon Council

Croydon Council serves residents within one of the biggest boroughs in London by population. The Council is serving a small city approx the size of Wakefield. We also have a very diverse population with more than 100 languages spoken across the borough.

1 October 2018
Local Alliances:
Croydon Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Croydon Council provides its 384,837 residents with a huge range of services. 

According to Projecting Older People Population Information System, in 2017, there were an estimated 3,611 people aged 65+ living with dementia.

They, their family and carers are customers of many businesses, shops and services across the borough.

There are many council services that touch people living with dementia – rubbish collection; recycling; parking; adult education; libraries; planning; paying bills/missing payments/arrears; Trading Standards; environmental health; benefits and council tax exemption; social care; parks and gardens.

To ensure these services are dementia friendly would be an enormous support to people living with dementia and their families/carers.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

The main challenge is scale, the Council is serving a small city approx the size of Wakefield.   We also have a very diverse population with more than 90 languages spoken across the borough. 

The Council delivers these services by either providing the services itself or commissioning them out to external contractors.

Member website


2. Actions

  • Members, senior management team and directors become Dementia Friends and attend awareness session (before the forthcoming council elections)

    All cabinet members, executive leadership team and direct reports to become Dementia Friends before forthcoming council elections.

  • All council and front facing sub-contracted staff should participate in Dementia Friends awareness sessions by Dec 2019.

    A wide ranging dementia friends programme to be put in place across the council and sub-contracted staff. 

    Work with Learning & development team to make dementia friends awareness sessions available via e-learning as well as face-to-face.  Mandated dementia friends awareness session across all staff. 


    2020 - First Quarter Update

    E-learning as well as face-to-face dementia friends awareness sessions are available to all staff.  Almost 600 staff have become Dementia Friends in the last year (to March 2020)

  • Commission with dementia in mind, across all areas of the council. Produce a guide/checklist which demonstrates the council’s expectation that organisations are dementia friendly.

    • Working with Commissioning & Procurement colleagues to get more detailed information on dementia included in checklist when assessing residential care homes and domiciliary care providers.
    • Working with colleagues to make sure dementia is included in the new dynamic purchasing system for over 65s.
    • Being included in working group which is reworking the terms and conditions for all Croydon contracts to include modern day slavery clauses and make sure dementia expectations are also included. 
    • Developing sessions inviting existing tier 1 suppliers (contract in excess of £1m) to encourage their staff to become Dementia Friends as part of their wider commitment and invite them to join the CDAA at the same time.
    • October internal learning week – a session for category managers and procurement colleagues on the commitment and what it means across a number of contracts, as well as deliver DF awareness sessions too.
    • Supply chain learning demo “this is how Croydon does business” covering London Living Wage, modern day slavery and being dementia friendly, working on this event which is later in the year
    • Working via Good Employer Charter to access business network events and include becoming a member of the CDAA in the charter as an option
    • Presenting at Domiciliary Care / Residential Home Provider forum in 2018