Toombs Butchers is a small Retail and Catering business, with a shop located in a row of retail businesses in Hellesdon. We have a wide demographic of customers visiting the shops including parents with young children, adult children with a parent and those shopping for the person they care for, friend or relative. A large proportion of our customers are known to us, having built up a relationship over the years and this often leads to conversations around “life, relationships, ill health, the weather and holidays”. We know that for some, a visit to the shops is the main part of their day, or week, and understanding that enables us to make a small difference to peoples’ wellbeing. A friendly “hello” and remembering some small detail about someone’s life, goes a long way to making that person feel valued.
- 30 August 2018
- East of England
- Local Alliances:
- Broadland Dementia Action Alliance
1. Action Plan
1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?
Those with Dementia and their carers want to feel safe and supported when visiting their local shop and not to feel ashamed or discriminated against because they have Dementia.
As a local business we need to support our community by looking at ways to help and improve the lives of those living with Dementia and the people who care for them. We would do this by:
- Undertaking the Dementia Friends training for our customer facing staff
- Look at ways of supporting people with Dementia and their Carers to continue to shop with us, whilst recognising if further support is needed
2. What are the challenges to delivering these outcomes from the perspective of your organisation?
- Making time for staff to attend training – all small business are time-challenged. Realistically, we would have to undertake this in two sessions.
- Time limitations and other customers to serve will always be an uncertain area. We would look at adjustments and alternatives for those needing extra time or help during their visit.
Recognising signs that someone (whether Dementia is known or not), is buying more than they need and how best to support them. We would look at the Dementia Friends training for guidance on this for our staff based on the experience of others.
Staff to attend Dementia Friends information sessions
The business seeks to ensure that all customer-facing staff going forward have an understanding of dementia. This will be done by ensuring that they undertake a Dementia Friends information session. We hope to act as a good example and to encourage other businesses in our row of shops to also undertake the same information session.
Further actions may come from these information sessions as we understand how we can become more dementia-friendly.