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Accord Housing Association

Accord Care and Support delivers a diverse range of services for adults and children in nursing homes, residential care homes, extra care schemes, supported housing, community settings (for example, community centres, nurseries and hospitals) and in people's own homes. It also includes all aspects of care and support delivered across the organisation.

8 November 2018
West Midlands
Care, Domiciliary Care, Health, Housing Sector
Local Alliances:
Dudley Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Accord ensure that people with dementia, their carers and families are given choices and are involved with decision making at all times regarding services that they receive and is person centred. We employ a multi-disciplinary workforce - all staff employed by Accord undergo a robust induction programme which incorporates specific training around dementia. Accord has a dedicated Dementia Care Manager who works across the care and support department to support services users, family members/carers and staff. Accord have also utilised carers experience as a means of providing staff training and improving care and support services provided alongside people with dementia and their carers. As an organisation we pride ourselves on innovative and creative approaches to supporting people with dementia. Accord has introduced a number of pioneering services/ methods of supporting people with dementia including: • Specific housing related support for people with dementia • Implementing and piloting falls prevention classes for people with dementia • Service user training to reduce stigma around dementia within extra care • Approaches to consultation including drama, walking interviews and reminiscence Accord also have a dedicated health and wellbeing team who work alongside the dementia care manager to identify ways in which to improve individuals experience of care and support services and identify methods for improving physical health conditions for people with dementia.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Resources and funding, personalisation. Lack of awareness and understanding from customers of neighbours who have a dementia living within the same community. Eg. not wishing to integrate and involve within community life. Engaging with organisations who wish to be involved in making our communites more dementia friendly

Member website


2. Actions

  • Awareness

    Dementia Friends (Alzheimer’s society) session to be carried out with - Customers (to be offered to customers), All staff, Family/ friends, Professionals

    Each scheme to have a dedicated dementia champion

    Staff to complete dementia training (L1 as a minimum)

    All staff (especially new staff) to complete the dementia skill workbooks

    Being implemented

    2018 - Fourth Quarter Update

    New member

  • Environment

    To ensure all homes/ services have a dementia friendly environment - all services have been issued with a selection if environment tool kits to use within their services. The aim of this is to ensure people living with dementia can navigate around their home with confidence and at ease. Simple changes such as signage, correct lighting and searing areas can have a big impact on a persons wellbeing

    Being implemented

    2018 - Fourth Quarter Update

    New member

  • Activities

    All services to provide social/ stimulating activities for people living with dementia. Its crucial the right activity is personalised to an individual to promote their health and wellbeing. Services are going to provide; Intergenerational work – brownies / scouts / guides Intergenerational work – cadet force Intergenerational work – local school To provide at least x1 dementia friendly activity a week - personalised to the individuals Life story work is carried out with everyone with a dementia Pen Pal – will be set up with different services across the west midlands The above are just a few examples that will be taking place

    Being implemented

    2018 - Fourth Quarter Update

    New member