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Beatty's is a very popular sandwich and baguette retail shop based in Newmarket, just off the High Street at 10.Crown Walk. We pride ourselves on specialising in freshly prepared lunchtime sandwiches, baguettes and home made soups, including bespoke sandwich fillings. Our products are prepared from locally sourced food whenever possible, including the Celebrated 'Newmarket Sausages' from Musks. We offer a choice of white, granary, and wholemeal bread, baguettes and rolls, and panini bread for our toasties. The owner, Roger Burbidge bought the shop with his wife Gill in August 2017, after over 30 years in hospitality, Having lived in Newmarket for 13 years they were keen to keep the name ‘Variety & Spice’ (affectionately known as V&S) as it is well-known in the town. V&S is run on a daily basis by Roger and a small team of friendly staff who have been at the shop for many years and are a hugely important part of this lovely local business. Variety & Spice is not only a lunchtime sandwich shop, we also specialise in outside event catering. We are able to offer catering to large or small corporate events, buffet services for parties, weddings, funerals, and gatherings of all types. Approximately 50 local companies currently make use of our buffet services, delivered directly to the business. Please do not hesitate to give us a call (01638 661339) for all your catering needs.

21 January 2019
East of England
Local Alliances:
Newmarket Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Our ongoing goal is to provide excellent customer service. Through training/awareness sessions we will improve our customer services on how to recognise the signs of a customer that may have dementia/vulnerability. The aim of Variety & Spice is to support people living with dementia to have a sense of belonging and being a valued part of family and community life by providing a safe and supported environment.  

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Making sure that all staff have a good understanding of the issues surrounding people living with Dementia by attending and cascading training. Helping staff not to make assumptions. Scheduling further Dementia Friends sessions as required.

Member website


2. Actions

  • Improve our understanding of Dementia

    We will arrange for all staff to be dementia aware to ensure greater understanding of the condition and how we can help.

  • Work in partnership with Newmarket DAA

    Beatty's will work with the Newmarket Dementia Action Alliance to support Newmarket to become a dementia friendly community and encourage other organisations to attend Dementia Friends sessions and sign up to the Dementia Action Alliance.

  • Promoting dementia awareness

    Beatty's will display the NDAA window sticker to show it is a member of the NDAA. Also when applicable and appropriate the dementia friendly sticker, to demonstrate it is a dementia friendly Company.