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London Fire Brigade

London Fire Brigade Borough of Croydon is served by the following five fire stations, Croydon, Norbury, Woodside, Purley and Addington. We are one of the largest fire, rescue and community safety organisations in the world and are engaged in a wider piece of work which fits in with the Mayor’s pledge to become the first Dementia Friendly city by 2020. Within the London Borough of Croydon , operational and non uniformed staff raise awareness of safety and wellbeing considerations in a whole range of activities, which include caring for the most vulnerable residents and educating and informing tomorrow’s young.

7 August 2018
Local Alliances:
Croydon Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Our aim is provide our staff with a knowledge and understanding of Dementia

This includes identifying signs and symptoms, how to provide assistance to both the person affected and their family/carers. Referring those affected to the appropriate partner agency. Carry out actions that will assist those affected, this could include measures to prevent slips trips and falls. Assisting partner agencies with the drive to raise awareness of Dementia, what this looks like, and what this means. Our local aim is to support our partner agencies with raising awareness across the London borough of Croydon.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

The underlying challenge will be the stigma attached to mental health. As an organisation we are breaking down barriers and providing awareness training to all our staff. Some of the staff delivering this training are already experienced as Dementia friends. One key challenge to this delivery is resourcing in terms of personnel available. This is a challenge that can be easily overcome as we now have an organisational fire safety lead for Dementia who is building good relationships centrally with the Alzheimers Society. Our organisational lead also sits on the Pan-London Dementia Action Alliance.

Member website


2. Actions

  • All Croydon Borough Senior Officers and Firefighters to have an awareness of Dementia and its prevalence in society. We are working towards raising awareness to Dementia across all staff in Croydon Borough including our non uniform colleagues.

    Dementia awareness training will be delivered alongside Community Safety training which is already in place and forms part of all staff training across the Borough.

    Case study
  • Deliver Awareness training to staff to achieve our aim of supporting Dementia friendly communities

    Provide Croydon Borough based awareness sessions for staff and equip them with the knowledge and understanding to positively engage with our local community as part of our safe and well strategy.

  • To become a Dementia friendly borough within our wider organisation. To fully support the Mayor’s pledge to become the first Dementia Friendly city by 2020.

    Staff to engage through the delivery of Borough based Community safety events with support from Croydon Borough Dementia Action Alliance & Social Inclusion Coordinator (dependant on resourcing levels and availability).