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Page Fine Jewellery

Page Fine Jewellery is a family-owned business located in Newmarket which has been in town for 36 years. We sell jewellery, watches, sentimental gifts as well as taking on repairs and carrying out custom jobs for customers. We take pride in putting our customers first and aim to help them in whichever way they need when they shop with us, especially since most of our customers are local to Newmarket.

18 July 2018
East of England
Local Alliances:
Newmarket Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Page Fine Jewellery is located in the middle of Newmarket's High Street and through the correct training and awareness sessions, our staff will be able to improve their customer service skills so that they will be able to recognise customers that are vunerable.

We would want to prioritise the promotion of dementia issues to our customers so that those living with dementia can feel at ease when shopping with us. 

Through training and practice, we hope to recognise issues that arise and continue to work on them through extra training sessions

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

As a company we would need to set aside time in order for our current staff to undergo the correct training so that it can be put into place as soon as possible.

As well as our current staff needing trainign we would also make it a priority that all new members of staff are given this training in their inductions as well. 

2. Actions

  • Raising Awareness of Dementia to Customers

    We will make sure that our membership to the DAA is visible and noticeable for all of our customers and that when there is mention of it by a customer we will explain to them what the DAA is and what our membership involves. 

    Being implemented
  • Improve our Employee's Understanding of Dementia

    We will make sure that our employees understand signs of customers with dementia and that they are able to serve them in the correct manner and in a way that makes them feel at ease. This can be done through reading at home and through training in store as well.
    Being implemented
  • To Work With the DAA

    We will make sure to work alongisde the DAA in  Newmarket in order for the town to become a dementia friendly community and encourage other organisations to sign up as well. 

    Being implemented