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Blue Line Taxis

Local Taxi firm covering Herefordshire and beyond.

12 September 2018
West Midlands
Transport Sector
Local Alliances:
Herefordshire Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

We are inspired by the statement "We have the right to continue with day-to-day and family life, without discrimination or unfair cost, to be accepted and included in our communities and not live in isolation or loneliness". As a taxi firm we have lots of customers who are living with dementia and by joining the DAA we hope to show our commitment to providing a great service. 

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Our main challenges will be helping all of our drivers to understand the impact of dementia on customers.

2. Actions

  • Drivers attend Dementia Friends sessions

    We are planning to have all of our drivers attend a dementia friends session. This will help them understand the impact of dementia on our customers, and the little ways they can help. 


    2018 - Third Quarter Update

    New member

  • Opening accounts for people with dementia that carers can pay monthly

    We understand that dealing with money can be a huge source of worry for people living with dementia. We offer people with dementia the option to have an account onto which all of their journeys are charged. This account is then settled by carers or family members. For one-off journeys we allow family members or carers to prepay for a journey when booking the taxi.


    2018 - Third Quarter Update

    New member

  • Providing taxis with Forget-me-not signage

    We want to provide our taxis with 'working to become dementia friendly signage' to indicate to people with dementia and their carers/family that our staff have attended dementia friends sessions and are aware of the additional support people living with dementia might need. 

    By providing signage we also hope to start conversations with other passengers about dementia friends and why we think it is so important to talk about this disease. 


    2018 - Third Quarter Update

    New member