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Age UK Blackpool and District

Age UK Blackpool and District aims to improve later life for the older people of Blackpool by providing information and advice along with a range of services that are designed to help older people flourish, maintain their independence & support their health & well being.

4 August 2014
North West
Local Alliances:
Blackpool Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists a number of outcomes that we are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

We understand that age is one of the main factors for developing dementia but acknowledge that it is neither inevitable nor a consequence of ageing. 

 Age UK Blackpool and District’s vision is to improve the lives of older people.  Our aim is to provide & develop our services & products through the sharing of best practice.  This includes working in close consultation with people and their carers living with dementia, seeking to find practical ways to make our services more accessible for people living with dementia.

 We will provide training to all staff and volunteers across the organisation.  We are working towards embedding throughout our organisation “dementia friendly environments” in all our premises in order that people living with dementia and their carers can continue to make informed choices and remain as independent as possible.

What are the challenges to delivering these outcomes from the perspective of your organisation?

 Challenges facing Age UK Blackpool and District are similar to others within the locality, in order that we can deliver a dementia friendly model across our organisation we need time and more resources in terms of staffing and funding. This could impact in identifying hard to reach individuals who are unable to access our services

2. Actions

  • Deliver and develop Chatterboxes initiative

     Continue to  promote and deliver the main aim of the project; which is to focus on people who live alone in the community and encourage and engage with people living with dementia and to support them in maintaining their independence using a person centered approach.

  • Deliver dementia awareness training. to staff and volunteers

    To continue to deliver high quality training to all staff and volunteers.  Our aim is to embed dementia awareness training across the organisation.  To evaluate the training on a regular basis to ensure it is at an appropriate level and meets the needs of our clients.


  • Engage in national Age UK Projects.

    To engage in development of projects with Age UK nationally for the benefit of people living with dementia, for example we have recently participated in an “Involving people with dementia in shaping generic services” project.

  • Involve people with dementia and their carers in services

    To develop opportunities to involve people with dementia and their carers in the design, delivery and evaluation of our services.  We hope to encourage involvement in our older persons consultation processes by inviting input from people living with dementia and their carers.