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Cancer UK Newmarket charity shop

Cancer Research UK Newmarket charity shop raises money through the sale of donated new and second hand goods. We employee approx. 25 people, volunteers and staff. Customer care and local awareness are important to us. We pride ourselves in being a popular and friendly high street shop.

8 June 2018
East of England
Health, Care, Voluntary, Medical, Research Sector, Retail
Local Alliances:
Newmarket Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Our shop in Newmarket is used by many people, of all ages. Over time some have become regular customers, who our volunteer staff get to know really well. Some are folk who have personal experience of cancer themselves, or are caring for someone close to them. We have already noted that some customers require a little more support to enhance their shopping experience with us, and as such, our volunteers are welcoming and always ready to have a chat and if needed ‘go that extra mile’ making them feel comfortable. 

It is important to us that new and regular customers feel they have a stake in their community shop and feel at ease. Therefore, we will include dementia awareness sessions in the induction programme for new volunteers and a refresher for existing and long standing volunteers.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Any additional training or deviation from our charities national induction programme would need the approval of our area senior managers. However we do not anticipate that this would be too much of a problem, given that our local shop is very much a community resource.

We cannot enforce the additional training. Therefore it may not be possible to get 100% attendance. However, in a general way we can contribute to all our local volunteers having an understanding of the issues experienced by a person with dementia, their carer and their families.

2. Actions

  • Improve our understanding of Dementia

    We will arrange for staff/volunteers to be dementia aware to ensure greater understanding of the condition and how we can help. We expect to get at least 25% of our volunteers dementia aware and have the opportunity to become a dementia friend, by mid summer 2019. Consult with our volunteers on how we in the Newmarket shop can personalise this endeavour.

  • Work in partnership with Newmarket DAA

    The Cancer UK Newmarket charity shop will work with the Newmarket Dementia Action Alliance to support Newmarket to become a dementia friendly community and encourage other organisations to attend Dementia Friends sessions and sign up to the Dementia Action Alliance.

  • Promoting dementia awareness

    Subject to national body approval the Cancer UK Newmarket charity shop will display the NDAA window sticker to show it is a member of the NDAA. Also when applicable and appropriate the dementia friendly sticker, to demonstrate it is a dementia friendly shop.

  • Review shop layout

    The Cancer UK Newmarket charity shop will review its sales area layout to ensure the shop is easy to negotiate, especially for those with reduced spatial awareness.