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Specsavers Newmarket

We are Specsavers Newmarket. Our opticians also looks after hearcare and contact lenses and have been doing so for the past 15 years in Newmarket. Our passion is to provide excellent customer service to all our patients and to treat them as individuals. Our 24 staff take pride in developing ourselves so that we can keep improving to make each customers journey as personalised as possible. We understand that certain patients are suffering with mental illnesses such as dementia, so we make it our job to try and understand as much as we can about what they are going through so we can adapt our service to suit them.

7 June 2018
East of England
Medical, Retail
Local Alliances:
Newmarket Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

We are an opticians in the town centre, and through our courses and training sessions we seek to promote awareness of dementia issues to our staff and patients so that those living with dementia and their carers feel comfortable and at ease. We would wish to review what we do on a regular basis and endeavour to improve our facilities and our awareness of dementia issues. We would seek to resolve specific problems that may occur with individuals from time to time. This should hopefully ensure that customers suffering from dementia who visit our store are as comfortable as possible.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

We need further Dementia Friends sessions due to the new members of staff we get. We also need to include dementia awareness in new staff induction programmes. Making sure that all staff have a good understanding of the issues surrounding people living with Dementia by attending and cascading training. Helping staff to look after patients who come into our store and to make their journey as smooth as possible.

2. Actions

  • Improve our understanding of Dementia

    We will arrange for all staff/volunteers to be dementia aware to ensure greater understanding of the condition and how we can help.

  • Work in partnership with Newmarket DAA

    Newmarket Specsavers will work with the Newmarket Dementia Action Alliance to support Newmarket to become a dementia friendly community and encourage other organisations to attend Dementia Friends sessions and sign up to the Dementia Action Alliance.

  • Promoting dementia awareness

    Specsavers Newmarket will display the NDAA window sticker to show it is a member of the NDAA. Also when applicable and appropriate the dementia friendly sticker, to demonstrate it is a dementia friendly Company/Organisation/Retailer.