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Freedom Leisure - Active Communities Worcester

Freedom Leisure deliver community focused leisure opportunities across all our partnerships to further increase the numbers of people accessing our facilities and positively impacting on their health and well-being. Freedom Leisure’s Active Communities Worcester works with local communities across Worcester City to get people more active through a wide range of activities & events.

15 January 2019
West Midlands
Children Young People and Students, Community organisations, Health, Other, Schools, Voluntary
Local Alliances:
Worcester Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Health and physical activity come hand in hand and we know the importance of preventing physical and mental health issues later in life. Freedom Leisure’s Active Communities Worcester support local health programmes including dementia friendly activities. Our staff across local facilities are trained to encourage everyone who wants to improve their health into an opportunity for them. In Worcester we aim to help people with dementia know what leisure services are available to them and aim to cater for their specific individual needs. Through bespoke physical activity opportunities we aim to be able to provide opportunities for people with dementia to stay active and feel a sense of belonging in the community.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Our challenge is to make sure all our staff and customers are aware of dementia and how we can all work together to provide a denemita friendly environment.

2. Actions

  • Providing staff with opportunities to become Dementia Friends

    Freedom Leisure staff across Worcester to attend Dementia Friends Workshop and share dementia awareness material, including flyers and leaflets, to staff and customers. Provide annual refresher Dementia Friends Workshop for new and existing staff.


    2018 - Third Quarter Update

    New member

  • Provide Dementia Awareness and Dementia Action Alliance information on our Website

    Provide information regarding dementia awareness and the Worcester Dementia Action Alliance on our Active Communities Worcester Website. This will provide customers and members of the public with basic levels of dementia awareness information and signpost to relevant organisations for further details.


    2018 - Third Quarter Update

    New member

  • Develop dementia friendly specific sports & physical activity opportunities

    Working with local dementia services including: NHS Early Onset Dementia Workers, Alzheimer's Society and the Worcester Dementia Action Alliance; develop a range of physical activity opportunity specifically targeted at people with dementia. Then aim to make more of our current sports & physical activity opportunities more dementia friendly.


    2018 - Third Quarter Update

    New member