What are cookies?

Our site uses cookies. A cookie is a small text marker stored on your computer that enables us to track the use of our website. We use cookies to help us understand what our users' interests and preferences are to ensure the website is as user friendly as possible.

This site only uses cookies in order to provide a service to visitors. No personal data is stored in cookies and cookies are not used in order to provide advertising. Cookies are used for the following purposes:

Learn more about cookies on aboutcookies.org

If you have any concerns about the processing of your personal data by the Dementia Action Alliance, please contact the Secretariat, c/o Alzheimer's Society, 43-44 Crutched Friars, London, EC3N 2AE.

Accept and continue

Genesis Enterprise Foundation

We are a family entertainment centre who are charity owned. Our purpose is to provide services for the local community, we have a wide range of user groups and have recently attended the dementia friendly course in alfreton.

22 May 2018
East Midlands
Charity, Hospitality
Local Alliances:
Amber Valley Dementia Friendly Community

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Since attending the course we have made an action plan to make our centre more dementia friendly for example clearer signage, height level, colour contrasting furniture.

We have passed on the knowledge learned during the course to all staff members and are looking at signing the other employees up to the dementia friendly 1 hour course next time it is available in our area.

We will be wearing our dementia friend badges in our reception area and cafe so anyone who is living with dementia can hopefully recognise that we are more able to help and understand them

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

The only challenge we might face is getting approval for funding the items if they have to be replaced completely e.g furniture and signs.

Member website


2. Actions

  • Share knowledge with staff

    Arrange a suitable date and time to advise other staff members on the knowledge and information we have gained from the half day course. Share the leaflets around and website details for them to get a better understanding of how to help with customers who may be living with dementia.

    Being implemented
  • Revise centre layout

    Have a look at how we can improve our signage within the centre e.g. clearer and at vision height, adding arrows to show directions.

    Have a look at the seating we have to see if it is appropriate, e.g. colour contrasting to the floor, check door mats etc.

    Swap for seating of a contrasting colour.

  • Dementia Friend badge and course

    We hope to be able to display the dementia friendly window sticker in our reception doors to let the local community and carers know we are supporting.

    For the 2 members of staff who attended the half day course they will now wear the badge as part of their uniform to hopefully enable someone living with dementia to recognise that we have an understanding of dementia and therefore are able to help and understand more.

    Also to arrange for all staff members to attend the 1 hour course when next in our local area so each staff member has a bit more information and understanding in the subject.

    Being implemented