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Active Norfolk

We are the County Sports Partnership (CSP) for Norfolk, one of 44 CSPs covering England. We work in partnership with organisations across all three sectors to improve and increase opportunities for the people of Norfolk to be physically active, increase participation in sport and physical activity, and support people of all ages to lead healthy and active lifestyles. We also aim to provide the single source of activity information for players, organisers, supporters, and media. Our mission is to make Norfolk an active, healthy and successful sporting county. Whether you are a sports club, school, coach, volunteer, athlete or just interested in getting involved in sport and physical activity, we can provide you with the support, information and advice you are looking for

10 September 2018
East of England
Care, Charity, Children Young People and Students, Clinical Commissioning Group, Commissioners Sector, Community organisations, Health, Housing Sector, Local Authorities, Membership Organisations, Research Sector, Schools, Social Care, Voluntary, Voluntary Sector
Local Alliances:
Norwich City Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Active Norfolk looks to take a proactive role in leading the promotion of the benefits that physical activity can have upon a persons health and wellbeing. This includes working with Norfolk's older population, and focussing on some age associated conditions, including Dementia. We work with a number of local partners championing the impact being active can have on Dementia, and supporting them to establish appropriate provision to be accessed by people with Dementia and their carers. As part of this role the organisation has conducted a research project in partnership with the University of East Anglia called Mobile Me within residential care settings, which has had an element that has looked at delivering physical activity sessions for people with moderate to advanced Dementia, and has used Dementia Care Mapping to evaluate levels of engagement and mood. With an aim to influence local best practice for physical activity provision for people with Dementia and their carers.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

The main challenges for this work are: - Working with vulnerable adults means that there is sometime some nervousness from next of kin and carers about being active, and this is why we work on improving knowledge and awareness of impact. - There is not a huge amount of resource that is focussed on developing physical activity for people with Dementia and their carers. - There is still limited research looking into best practice in delivering physical activity for people with Dementia, which impacts on the level of engagement. - Still a wider focus on treatment than prevention, and this means that it is harder to source funding for preventative work (although this is improving). - Preventative work, in particular the impact of being active is harder to prove, which can also effect the level of engagement from key partners.

Member website


2. Actions

  • To raise awareness of the impact physical activity can have on supporting people living with dementia

    As the county sport partnership for Norfolk, part of our role is to locally raise awareness of how physical activity can support both the prevention and management of health deteriation. This can include conditional specific work, including dementia, and is predominantly done through partnership work with local agencies that provide support for people that may be at risk of health decline, where we can offer training around the benefits of physical activity for certain conditions and empower them to spread that message.

    Being implemented
  • To increase the physical activity provision that is accessible for people living with dementia and their support network

    Through working with wider partnership agencies, we hope to support them to be empowered to deliver tailored physically activity programs to help support health and wellbeing, including increasing the knowledge of how to adapt activity so that it is accessible for specific conditional needs, such as dementia. This will predominanely be done through supporting agencies to access funding, providing training and helping to develop an appropriate delivery plan.

    Being implemented
  • To add to the research base that exists on the impact physical activity can have on living with Dementia

    To support with relevant research and evaluation examining the impact physical activity can have on living with Dementia. This will be predominantly done by using our own experience from previous research and the knowledge of our evaluation officer to support wider partners to evaluate new provision that is established. As well as to continue with our own research and evaluation around dementia and physical activity.

    Being implemented