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Brown’s Barber Shop

This barbers shop was established in Newmarket over 100 years ago, Chris Brown being the 3rd generation to own and run the business. It is a family barbers with customers from families covering the whole age range, from young sons, dads to grandfathers. The shop is just off the south side of the High Street, in Park Lane, opposite All Saints Church. Chris says “I provide a haircut according to the customers wishes in an understanding, supportive and listening environment; respecting the confidentiality of what the customer may say. My aim is to be community spirited and I care for how Newmarket develops and grows.”

26 April 2018
East of England
Local Alliances:
Newmarket Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

My ongoing goal is to provide excellent customer service. Through awareness and experience the aim is to improve the customer services and recognise the signs of a customer that may have dementia/vulnerability issues. The aim is to support people living with dementia, to have a sense of belonging and being a valued part of family and community life by providing a safe and supported environment for a haircut and a chat.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Making sure that I have a good understanding of the issues surrounding people living with dementia, not to make assumptions.       

2. Actions

  • Improve understanding of Dementia

    To be dementia aware to ensure greater understanding of the condition and how I can help.

    Being implemented
  • Work in partnership with Newmarket DAA

    I will work with the Newmarket Dementia Action Alliance to support Newmarket to become a dementia friendly community and encourage other organisations to attend Dementia Friends sessions and sign up to the Dementia Action Alliance.

    Being implemented
  • Promoting dementia awareness

    To display the NDAA window sticker to show that the business is a member of the NDAA. Also when applicable and appropriate the dementia friendly sticker, to demonstrate it is a dementia friendly Barber.

    Being implemented