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Golding of Newmarket

Golding of Newmarket is a large independent Mens and ladies clothing store selling both country, casual and formal clothing to the public. We sell middle to better end clothing to a wide age range of customer, hoping to gain customers for life. At the Newmarket high street store we employ 22 staff 14 of which are directly customer facing. Our customers are our main priority and personal and individual excellent customer service is our constant aim.

Updated:
20 March 2018
Location:
East of England
Local Alliances:
Newmarket Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

We are a retailer in the town centre, through training/awareness sessions we will improve our customer services on how to recognise the signs of a customer that may have dementia/vulnerability. We would be able to support them if need be.

The company supports people living with dementia, and the vulnerable, helping them feel supported in the community.  We ensure that staff are welcoming, helpful and supportive to all visitors which helps people living with dementia to feel safe. 

 

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

We need further Dementia Friends sessions due to the number of staff and their different work hours. We also need to include dementia awareness in new staff induction programmes.

 Within our organisation looking out for customers with some sort of specific needs is a part of our usual services.

2. Actions

  • Improve our understanding of Dementia

    We will arrange for all staff/volunteers to be dementia aware to ensure greater understanding of the condition and how we can help.

    Status:
    Planning
  • Work in partnership with Newmarket DAA

    Golding will work with the Newmarket Dementia Action Alliance to support Newmarket to become a dementia friendly community and encourage other organisations to attend Dementia Friends sessions and sign up to the Dementia Action Alliance.

    Status:
    Planning
  • Promoting dementia awareness

    Golding will display the NDAA window sticker to show it is a member of the NDAA. Also when applicable and appropriate the dementia friendly sticker, to demonstrate it is a dementia friendly Retailer.

    Status:
    Planning