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Scunthorpe United Football Club

A professional football club competing on a national level as well as providing a youth development programme for local footballing talent. Operate a stadium that is used for professional football as well as events for a variety of different corporate, community and social events.

22 February 2018
Yorkshire and Humber
Local DAA Members, Community organisations
Local Alliances:
North Lincolnshire Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

With well over 100,000 visitors to Glanford Park, to watch football games or visiting the venue for business or pleasure, there is an excellent opportunity to raise awareness. As a venue used by this number of people, there are likely to be a number of people living with dementia that either visit the venue or would like to visit the venue. By making it more accessible it will make it a more welcoming environment. We also work closely with the SUFC Community Sport & Education Trust who provide a variety of activities in the community for a number of different groups.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Knowledge and understanding of the issues faced by people living with dementia is currently not very high amongst the workforce and a large number of the frontline staff that work on matchdays are casual workers. The stadium is now 30 years old and has become a little run down. With plans for a new stadium at a new site, large changes on not financially viable and funds in general are not widely available to make changes or for training.

2. Actions

  • Improve our understanding of Dementia

    We will arrange for customer facing staff and volunteers to become Dementia Friends.  This will help us to recognise symptoms of dementia and how potential issues faced by people with dementia who visit our club can be resolved.      

  • Dementia Friendly Environment/Signage

    We will look at the dementia friendly environment check list and wherever viable, comply with the suggestions included within it.

    We will work with those who have a dementia diagnosis and their carers with a view to them visiting the club and providing us with some advice on changes that we can make to help them feel safe and confident whilst visiting our club.

  • Designated match with a dementia theme.

    We will dedicate a first team fixture that will raise awareness of dementia amongst supporters and via our various media communication channels.