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Newmarket Leisure Centre

Newmarket Leisure Centre is part of Abbeycroft Leisure a charitable organisation with swimming pool, gym, sports hall, squash courts and large programme of exercise classes. We are a diverse centre with all ages and abilities and are often out in the community delivering events such as the Tour of Britain. We want to encourage everyone to enjoy a healthier lifestyle and employ 60 people to ensure this happens.

10 February 2018
East of England
Local Alliances:
Newmarket Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

We are a leisure centre, through training/awareness sessions we will improve our customer services on how to recognise the signs of a customer that may have dementia/vulnerability. We would be able to support them if need be.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

There are no challenges we can deliver the sessions in house, the challenge may be getting the staff to action the learning.             

Member website


2. Actions

  • Improve our understanding of Dementia

    We will arrange for staff/volunteers to be dementia aware to ensure greater understanding of the condition and how we can help. 

    Being implemented
  • Work in partnership with Newmarket DAA

    Newmarket Leisure Centre will work with the Newmarket Dementia Action Alliance to support Newmarket to become a dementia friendly community and encourage other organisations to attend Dementia Friends sessions and sign up to the Dementia Action Alliance.
    Being implemented
  • Promoting dementia awareness

    Newmarket Leisure Centre will display the NDAA window sticker to show it is a member of the NDAA. Also when applicable and appropriate the dementia friendly sticker, to demonstrate it is a dementia friendly Company.