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Newcastle Building Society

Local Building Society

23 January 2018
North East
Local Alliances:
Newcastle Dementia Action Alliance, North East Dementia Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Attending local dementia groups will help us to understand what is needed in the local area and we can then action as appropriate.  I have attended a meeting Joe hosted in Whitley Bay as he is looking to make Whitley Bay and Monkseaton dementia friendly. I am booked into a Tyneside Champions event in Newcastle (31 Jan) and no doubt will learn from this event too.

Some of our branches are involved with groups in their area e.g. dementia café in Morpeth.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Time can often be a challenge but with good planning we can overcome that. Arranging meetings and pulling together people from different locations can be challenging but good communion and being flexible with venues/times can overcome that.


The CEO and Executive members becoming Dementia Friends will ensure the rest of the Society takes notice and helps to maintain the importance of this issue within the wider departments of the Society.

Member contacts

Contact name: Sheila Hodgson
Address: Newcastle Building Society
1 Cobalt Way,
Cobalt Business Park,
North Tyneside,
NE28 9EJ

Telephone: desk phone – 0191 244 2052
Mobile 07913 005392

Email: Sheila.hodgson@newcastle.co.uk

Member website


2. Actions

  • Increase awareness of dementia amongst our staff.

    Deliver awareness sessions to all staff who have contact with customers. This contact could be face to face or over the telephone. Also deliver awareness sessions to staff whose work has an impact on our customers such as the Marketing team, Customer Outcomes team, Newcastle Financial Advisors and the CEO and Executives. Sessions also available to anyone in the Society

  • Increase dementia awareness via social media

    Make a video about dementia and show this on our social media sites and on display in some branches. (This video has been made and was sent to Alzheimers Society for approval, via Joe Kirwin. It has been approved)

  • Deliver awareness sessions to our customers and to the wider public to increase dementia awareness in the community.

    We are going to promote the sessions via social media, linked in, local press and by talking to our customers. Some branches are looking to arrange a session for those people employed the shops and businesses in the local community. So a possible scenario would be the branch to close for Society business as the usual time but the premises to re-open to facilitate holding the session in the branch. This would be at a time to suit the people attending.