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Age UK Croydon

Age UK Croydon is an independent local charity. Since 1995, we have worked to promote independence and choice for the older people in croydon. We have developed services to reflect the ever changing needs of the community and to ensure the voice of all older people is heard.

23 May 2018
Local Alliances:
Croydon Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Our aim is to provide our staff with a good knowledge and understanding of dementia so they can be more effective in their work.

To work in partnership with other agencies to provide person-centred support to people living with dementia and their carers.

To promote the well-being, independence, self-determination and dignity of people living with dementia.

To champion people living with dementia to help them access the services they need as and when they want to.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Ensuring that we are able to deliver the appropriate training for our staff and for volunteers and providing the appropriate support and supervision for those volunteers. Good volunteers are a key delivery mechanism in this work and we would ensure that every new volunteer has dementia training as part of their induction. Finding effective ways to work in partnership to support older people and their carers living with dementia to live as well and independently as possible.



Member website


2. Actions

  • Dementia Friends Awareness sessions for all staff members and volunteers

    We are offering monthly dementia awareness sessions which are open to staff members, volunteers and people outside our organisation.

    We plan to ensure all existing staff and volunteers have attended Dementia Friends awareness sessions and all new colleagues receive it as part of their induction.

    By holding and participating in public events to promote awareness of dementia and reducing negative public perceptions of dementia.


    2019 - Fourth Quarter Update

    We will continue to provide Dementia Friends Awareness sessions for all staff members and volunteers.  We will also offer these sessions to local business

    We include dementia friends training as a compulsory element of our induction programme for staff and volunteers.  Our Dementia Champion offers monthly dementia awareness sessions which are open to staff members, volunteers and people outside our organisation.  Our work with our clients is informed by the training and awareness received in these sessions.  In 2020/2021 we plan to increase our Dementia Champions to 3 to enable us to extend our influence in the community



  • To set up a working group to reflect on existing practice and identify areas for improvement in relation to our work with people with dementia.

    To compile a calendar of dementia friendly events.

    To compile a folder of shared resources to refer to in our information, advice and outreach work

    To escalate the findings of our work with people living with dementia to our senior management team to shape our policies in regarding to good working practice. 

    Additionally, these findings may form part of our future discussions with other agencies such as the One Croydon (commissioning for over 65s).


    2019 - Fourth Quarter Update

    To work with local organisations to establish a clear dementia service pathway

    To promote community activities and initiatives through our marketing networks and provide regular feedback on our services at CDAA meetings and events.  To take part in presentations and talks to showcase the work we are doing through Dementia Friends training.  Produce case stories to evidence the impact of our work and use this to promote activity and inclusive communities

  • Provide effective support for Croydon people with a diagnosis of dementia and their carers.

    To support people living with dementia through our information and advice services, our outreach services, by providing practical assistance, help with forward planning and by working alongside other services to ensure they are in the best place to lead a full and independent life in accordance with their unique wishes.  To provide advice and emotional support for carers of people with dementia.


    2019 - Fourth Quarter Update

    Promote community inclusion and access to information, advice and social activities for people with dementia and their carers in a social community setting

    To support people living with dementia by expanding our Memory Tree Café by public demand, and creating a holistic information and advice hub to include professionals from statutory and community services which will become part of the Memory Tree Café Service.  We will extend the café to a full day of activity and plan to open a second café in 2020 – 2021.