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Friend in Deed

Friend in Deed is a social enterprise that helps create friendship across generations by organising intergenerational projects that aim to enrich the lives of others with the primary aim of promoting kindness. Our aim is to focus on improving the mental and physical health of older people, including those living with dementia, who can so often feel forgotten and alienated from their communities. We run activities and events for children of all ages to help break down the barriers between generations, reduce loneliness and produce a change in the perception of age that will create lasting change in years to come.

21 September 2018
East of England
Charity, Community organisations, Education Sector, Health, Schools, Social Care, Voluntary, Voluntary Sector
Local Alliances:
Norwich City Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Friend In Deed raises awareness about dementia as much as we can, this includes educating children and our little visitors about how dementia can affect older people. In care homes and sheltered housing schemes we are working hard to improve the wellbeing of people living with dementia and increase the interaction they have with their local community. The founder of Friend In Deed, Kelly Lindsay, is a dementia champion and we offer dementia friends sessions to our partners and volunteers. Friend In Deed is applying to become a registered national charity and we will continue to promote dementia awareness and support as much as possible.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

The main barrier is that partners we work with and volunteers are busy and many people feel they don't have time to learn about or advocate dementia. We try and combat this by being flexible with meetings and dementia friends session timings and we also promote the benefit of becoming more dementia aware.

Member website


2. Actions

  • Update the Friend In Deed website with dementia awareness information

    FiD will update our website to include useful information and support about dementia. We will also specifically discuss how we are helping support people living with dementia 

  • Offer a one off dementia community event that helps raise awareness

    We will offer a one off dementia community event that helps raise awareness about dementia and does so by bringing people with dementia together with children. We will try and organise this event to be held at a school setting and invite people with dementia and their carers to attend.

  • Encourage FiD's partners to join the Norwich City Dementia Action Alliance

    We will encourage as many partners as possible to join the Norwich City Dementia Action Alliance and will also offer them support and guidance in doing so. FiD will explain the benefits of joining the alliance and ensure our partners know why it is something we care about.

  • Promote the benefits that intergenerational schemes can have on people living with dementia