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Digital Phone Company Ltd

Digital Phone Company Ltd (DPC) commenced trading in 1994 and is East Anglia’s longest established and largest independent mobile phone retailer with nine stores in the region. Throughout its history it has been locally owned and managed and remains a family owned business to this day. When visiting one of our stores, you can be assured you are talking to mobile phone enthusiasts, good listeners and experts with over 20 years experience in the industry. We are a Vodafone and Sky partner, bringing the power of these national brands and combining it with our local knowledge and community engagement activities. We pride ourselves on customer excellence and believe in providing a high standard of customer service, assistance and technology training. Through this we have built up a loyal and long established customer base at each of our retail locations.

16 January 2018
East of England
Businesses and shops, Retail
Local Alliances:
Norwich City Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

By training our staff we will be better able to understand the needs and requirements of our customers who are affected by dementia and help them accordingly.

We will ensure that Digital Phone Company will be a dementia friendly store where people can feel safe and served by staff who are aware of the different issues posed.

We will review our product range to ensure we stock mobile phone products which are suitable for those living with dementia.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

The increasing number of customers with dementia and how we meet their needs.

Ensuring that the skills we learn from training are transferred to the work place

Understanding the impact of dementia is diverse and ensuring our approach to it is flexible.

In the longer term, turnover of staff and training the new employees will be an important issue to plan for on a regular basis.

Member website


2. Actions

  • Training our staff

    We will train all staff to understand how to recognise, communicate and support customers with dementia
  • Ensuring our stores are dementia friendly environments

    To work towards ensuring our stores are dementia friendly environments by adapting processes, materials and advertising where possible

    Initial Scoping
  • Reviewing our Product Range

    To include products within our range which are particularly suited for customers with dementia

  • Appointing a Dementia Champion

    To appoint a Dementia Champion within our organisation, responsible for driving change and for training new members of staff.