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The Square Camberley

Modern shopping centre featuring over 100 stores, including department store, cafes and major retail brands

11 December 2017
South East
Local Alliances:
Camberley Local Dementia Action Alliance, Surrey Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

We appreciate the scale of the increasing numbers of people living with dementia that live in the community. We provide vital services and leisure to the community and wish to be more inclusive but enabling people living with dementia to continue using our services and shops.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

We are sometimes limited by existing infrastructure but will make physical changes to the way we do business as and when refit opportunities present.

Member website


2. Actions

  • Audit the physical environment of The Square Camberley

    Consult with Alzheimer’s Society representative and forward information and advice to our architects and designers for consideration.

  • Ensure that our Store guide is Dementia Friendly

    Consult with a group of people living with dementia and take their views into account when re-designing our new leaflet before it goes to print.

  • Arrange staff training for all retailers with extra reference materials to ensure we are all delivering good Dementia Friendly customer service.

    We will arrange with the local Camberley Dementia Action Alliance to have some additional free Dementia Friends sessions set up for the retailers including the centre staff like security officers, cleaners and information desk.
    Being implemented