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Rainbow Wholefoods

Rainbow Wholefoods has been East Anglia's premier wholefoods shop since 1976. We supply all kinds of wholefoods from lentils to raw chocolate to kefir. Our staff are friendly, helpful and provide excellent customer care. All our products are vegetarian and GM free. Rainbow is very active in supporting the local community.

4 December 2017
East of England
Local Alliances:
Norwich City Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Our pledges are to provide a high standard of individual customer service to locate items within the shop, assistance with payment and packing the shopping.We will commit to staff training in dementia awareness and how that may impact our customers. We can provide an accepting, welcoming and supportive environment for our customers. We commit to developing a dementia champion role within the shop including attendance at training events. The dementia champion will ensure that all staff are fully trained and committed to providing a positive experience for our customers. Rainbow will also do fundraising for a local dementia cafe through our charity collection scheme and to offer promotional opportunities through our notice board and social media outlets.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Some challenges would be staff awareness of how dementia would impact our customers ability to utilise our shop. The constraints of our environment are also a challenge. Time can also be a problem due to this being a busy shop which can affect staff availability and the customer shopping experience.

2. Actions

  • Staff training in Dementia Awareness

    The Dementia Friends Champion will provide a training session for all staff members. A record will be kept of this training. This training will also be included as part of the induction for new members of staff.

    Being implemented
  • Appoint a Dementia Friends Champion

    Assigning a member of staff as Dementia Champion. As part of this role, this person will attend training sessions and undertake any further reading and research as required.

    Being implemented
  • Promote a local dementia cafe

    Find a local dementia cafe and help promote it through our social media and our shop community notice board.

  • Fundraising for a local dementia cafe

    Having a collection box in the shop as part of our on-going commitment to fundraising.

    Being implemented