Ashford Place

Ashford Place (formerly Cricklewood Homeless Concern), was established in 1983, to support the homeless, disadvantaged and vulnerable members of the community. We have a severe and growing problem of homelessness, poor health, and lack of opportunity, isolation, and social exclusion for many in our area. There are many reasons for this including the recession, changes in welfare benefits and the lack of affordable housing and employment opportunities, particularly for those who are disadvantaged due to their personal circumstances, lack of skills and health issues. Despite increasing numbers seeking support, our statutory funding has decreased and our staff and resources are stretched to the limit. We work with people, whatever their background, to help them towards an independent and fulfilled life. We address not only their immediate needs, but also the underlying issues and causes of their homelessness and exclusion. Over the years, we have adapted our services to respond to the changing needs of our community. Our clients’ needs are at the centre of our services, which include: Homelessness: We provide emergency accommodation for homeless people in Brent. Annually we support over 140 homeless people out of desperation and provide services for them to move forward in their lives and achieve their ambitions. Our services for them include: medical facilities provided by a visiting GP, counselling, food, laundry facilities, benefits advice, ESOL classes, and support to find permanent accommodation and employment. Health & Wellbeing: We provide mental/physical health related support e.g. mental health peer support, mentoring and befriending project, dementia café, Fit & Well, health workshops, and good nutrition at our AP Community Café. Social Inclusion: We promote Ashford Place as a welcoming, accessible and first choice community hub, which offers programmes of, education, culture, health related and leisure activities, for all members of our community, especially those who are homeless, disadvantaged, and isolated. Working Together: We lead on the social, economic, physical and cultural renovation of our local community ensuring our clients have a local place that is good for them and something they can contribute to.

12 April 2019
Voluntary, Voluntary Sector
Local Alliances:
Community Action on Dementia Brent Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Ashford Place will pledge 3 actions to evidence our commitment to the CAD-Brent/DAA membership 


  1. Our organisation will become dementia friendly 
  2. We will create dementia cafes across Brent 
  3. We will the Together for a Dementia Friendly Borough 2020

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

We do not see any obstacles to achieving the above

Member website

2. Actions

  • Our organisation will become dementia friendly

    We will create a dementia friendly organisation via training and awareness and monitor our progress by working with people living with dementia whom we will commission to carry out a final evaluation.

    Case study
  • We will create dementia cafes across Brent

    We will work with community groups to enable them to design, develop and finance dementia cafes across Brent.

    Case study
  • 1. We will work with partners on the Together for a Dementia Friendly Borough 2020 initiative

    As Chair of CAD-Brent our CEO will lead on the creation of a dementia friendly borough.

    Case study