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Alzheimer’s Society Southend, Castlepoint and Rochford

Alzheimer's Society is the UK's leading support, care and research charity for people with dementia, their families and carers. We provide information and support for those with any form of dementia and their carers. We advise and train professionals working in the field, fund research, run quality support and care services, and campaign for improved health and social care and greater public understanding of dementia. We work in partnership with others to ensure that support is always there for people with dementia and that people receive a timely diagnosis, that the condition is understood and that people with dementia have the same rights as other members of society. We will achieve this through funding scientific breakthroughs, strengthening communities by increasing understanding of the needs of people with dementia and the contribution of carers and striving to put an end to discrimination and stigma

Updated:
25 June 2019
Location:
East of England
Sectors:
Charity, Voluntary Sector
Local Alliances:
Southend, Castle Point and Rochford District Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Alzheimer's Society is the UK's leading support, care and research charity for people with dementia, their families and carers. We provide information and support for those with any form of dementia and their carers. We advise and train professionals working in the field, fund research, run quality support and care services, and campaign for improved health and social care and greater public understanding of dementia.

We work in partnership with others to ensure that support is always there for people with dementia and that people receive a timely diagnosis, that the condition is understood and that people with dementia have the same rights as other members of society. We will achieve this through funding scientific breakthroughs, strengthening communities by increasing understanding of the needs of people with dementia and the contribution of carers and striving to put an end to discrimination and stigma

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Dementia is higher on the public and political agenda than it has ever been. We have seen action across England to begin implementing the National Dementia Strategy. The task at hand now is to use that strong position and build on the momentum achieved by creating a broad church of individuals and organisations committed to action.

Public awareness of dementia is rising but understanding about dementia is poor. There is limited public appreciation that it is possible to live well with dementia and to make big differences to quality of life for people with dementia and their carers. Poor understanding is something common among the general public as well as people working in health and social care services.

People with dementia are diagnosed too late and families often report not receiving the information and support they need to begin living well with dementia. People with dementia often face social isolation and poor outcomes.

There is a limited amount of funding going into dementia research compared to other major disease groups like cancer.

In a difficult economic climate we need to clearly make the case for action on dementia to achieve better outcomes in a cost effective way.

Most importantly we need to work with people with dementia, their carers and families to understand what matters most to them in order to transform quality of life for all people living with dementia.

Member website

www.alzheimers.org.uk

2. Actions

  • Raise awareness of the Dementia Action Alliance in the Community

    1:  All Alzheimer's Society Southend and Essex stands will include DAA marketing material.

    2: Our Information Worker will include DAA and DFC in talks with stakeholders.

    Measure: Evidence from talks and stands. 

    Outcome: New members recruited as a direct result of awareness raising.  DAA mentioned at external meetings involving discussions around dementia. 

    Status:
    Delivery

    2019 - Second Quarter Update

    I held information stands at Asdas,Kings Park Village Canvey,in Rayleigh and Southend markets,Giles Wilson solicitors and Rochford WI coffee morning.I have exhibited information about the DAA and spoken about it.Giles Wilson showed great interest and I have reconnected them with the DAA.

    2019 - First Quarter Update

    I attended a BUZZ group for small businesses and spoke to members individually about the DAA.Information stands at Tescos Southend and Asdas Southend displayed information about the DAA.

    2019 - First Quarter Update

    I have approached the trders in Rochford Square to tell them about the Rochford town DAA- now amalgmating with SDAA so any benefit should be 'paid forward'.I continue to display material at information stands and mention DAA during presentations and DF sessions.

    2018 - Second Quarter Update

    I have put a company in contact with the chair of the district wide DAA during an open DF session.I talk about the DAA during awareness talks. I dispaly information on the SDAA at any information display within the Borough. This action is open ended so I expect it to continue to be at 'delivery'.

  • Contribute to the future direction of the Dementia Action Alliance

    Contribute at meetings on terms of reference

    Contribute in forming the overall DAA action plan

    Measure:  Minutes

    Outcome:  Clear direction to all members of purpose and actions of DAA.

    Status:
    Delivery

    2019 - Second Quarter Update

    I attended the DAA meeting in June.I contributed to discussion about Suicide Prevention Week by offering contact with 1 in 4 committee.

    2018 - Fourth Quarter Update

    I have attended or sent repsresentation to Southend and Rochford District DAA.I attended theinaugral meeting of this DAA held in Rochford.I contribute each time to the newsletter.

    2018 - Third Quarter Update

    I contribute to the direction of the DAA through contribution to the meeting. and newsletter. This has continued in the 3rd quarter of the year.

  • To lead by example in actions from the Dementia Action Alliance

    To ensure timely update of action plans

    To ensure timely completion of actions as agreed at meetings

     To ensure attendance at as many DAA meetings as practical, within capacity

    Measure:  Minutes of meetings and website

    Outcome: All DAA members improve action plan completion and attendance.

    Status:
    Completed

    2019 - Second Quarter Update

    I attended the recent meeting.I have discussed with Mark Neville that as chair of oan Essex he will continue to link with this DAA for Alzheimer's Society.

    2018 - Second Quarter Update

    I have attended each quarterly meeting since joining the DAA.I contributed a query about DAA use of the Virtual dementia tour and publicised our own Dementia tour Bus through the DAA.

  • Improve staff awareness and input into the DAA

    Dementia Friendly Communities Officer – East of England to be invited to a Alzheimer’s Society team meetings with the theme of, 'How can you help the DAA/DFC?'

    DAA and DFC update to be a standard agenda item at team meetings

    Measure:  Minutes from meetings. 

    Outcome:   Staff report they feel the DAA is more integrated into their day to day work.

    Status:
    Completed

    2019 - Second Quarter Update

    Dementia Friendly communities officer gives updates at quarterly Essex and Hertfordshire staff meetings.

    2018 - Fourth Quarter Update

    Our Dementia Friendly Communites Worker keeps the DAA  and DFC at the front of all our Essex-wide staff meetings.Achievements in this area this year were celebrated at our Christmas staff meeting.

    2018 - Third Quarter Update

    The DAA is promoted through the Society via its DFC worker's daily references to the work and has a place in quarterly Essex locality all-staff meetings.

    2018 - Second Quarter Update

    Dementia Friendly Communities Officer pro-active in staff meetings to keep DAA in focus.

  • Contribute to Dementia Friends' Success

    Encourage all staff to become Dementia Friends Champions - including from outside operations.

    Staff to seek opportunities to recruit dementia friends.

    Measure:  Stats from DF coordinator.  Increase in Dementia Friends Champions amongst AS staff.

    Status:
    Completed

    2019 - Second Quarter Update

    Staff are DF s on induction. Volunteering officer has refreshed her Champion training. New staff are training to become Dementia Friends Champions.Dementia Friends promoted on stands.

    2018 - Third Quarter Update

    A new members of staff has become a champion and is proactive in taking opportunities for sessions.I have now reached 550 on my dashboard- recently in Southend this included a school and a Guide company,and the Rayleigh Trefoil Guild.

    2018 - Second Quarter Update

    I encourage staff to consider  being Dementia Friends Champions.I proactively seek opportunities to make Dementia Friends.

  • Working collaboratively with Dementia Community Support in the Southend borough

    1.To make available information about Dementia Community Support Team on all stall/at all events within Southend Castle Point and Rochford

    2.To continue to refer/signpost people affected by dementia in any way and living within Southend Borough to the Dementia Community Support Team.

    3.To invite DCST to events which we are attending with information within southend Borough and to receive reciprocal invitations to demonstrate a united stand against dementia within Southend borough.

    Status:
    Delivery

    2019 - First Quarter Update

    I continue to have information available on any stand to promote the DCST within Southend Borough. I inform the team of any promotional events I am involved in within Southend borough.

    2018 - Fourth Quarter Update

    We continue to signpost to the Southend CDST when speaking to Southend residents.

    We worked alongside the DCST at events at Kings Park Canvey and at Asdas Southend.

    2018 - Third Quarter Update

    We continue to signpost to the local  DCST within Southend.We have run another joint awareness stand at Asdas.

    2018 - Third Quarter Update

    I have been pleased to receive the new leaflets for the SCDST and offer them at every awareness event I hold within Southend.

    When speaking to Southend residents, Alzheimers Society staff consistently signpost to the CDST.

    We have now run an information stand at Asdas at Southend in conjuction with the team on 2 occasions and this seems to have worked well with a large number of people spoken to.

    We will be on adjacent stands at a coming PPG event within Southend.