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Spenborough Chamber of Trade & Commerce

The Spenborough Chamber of Trade is a not-for-profit organisation, run by a voluntary executive team. The organisation depends on local businesses and traders to join as members. The organisation has been set up to support the local business, communities and helps in the needs of its membership in relation to lobbying, business requirements and supporting Cleckheaton and surrounding areas to thrive.

23 January 2018
Yorkshire and Humber
Voluntary Sector, Membership Organisations
Local Alliances:
Yorkshire & Humber Dementia Action Alliance, Kirklees Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

The Spenborough Chamber of Trade & Retail has the “ear” of its members and non-members in and around Cleckheaton. In supporting and becoming a member of the KDAA we can help in raising awareness of dementia to all those touched by it and to the wider community.
We will raise awareness, actively promote and support the work of the KDAA, in particular the Kirklees Dementia Friendly High Street Pack. This will help create the town and community as a place where those living with dementia, carers and families continue to feel a valued and an integral part of the local community helping individuals to feel understood and supported when accessing local businesses, trades and services.
We have a network of Social Media avenues to help support the promotion of positive dementia awareness and can communicate ‘living well’ messages to the local population to heighten dementia awareness. We also have many influential groups as our members, including the Rotary Club, the local Sports Club, The Free Masons, and national traders such as Tesco.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

The challenges will be addressing stigma, myths, stereotypes and entrenched values around dementia. We will use our members and links with many local community groups and other organisations to do this. We will highlight facts and figures around dementia prevalence rates at a local and national level to enable people in our communities to be responsibly informed.
One main issue will be local businesses and traders time – in order to implement the Dementia Friendly High Street initiative across the businesses we will need to show (with the support of the KDAA) the benefits it will have on the town and that the process is one of taking part in being a supportive trader and business with a vested interest in its local community. We will ask for a commitment to understanding and awareness around dementia with simple pledges to make businesses as dementia friendly and supportive as possible..

Member contacts

Stephanie Tague
Spenborough Chamber of Trade & Commerce
22 Northgate Cleckheaton BD19 5AE
07789 344479

Member website


2. Actions

  • To promote and raise awareness of dementia through members, local businesses, associated organisations and general public.

    We will promote and arrange a series of Dementia Friends awareness sessions to existing businesses, organisations and the community to help encourage and raise awareness of dementia.

    Sessions will be set up locally, we will establish the best times and locations for the sessions to encourage higher attendance. The delivery of Dementia Friends sessions have commenced with the delivery of our first session in March.

    We will look to introduce a campaign through social media with members to highlight awareness around the condition and the small everyday changes we can all make to become Dementia aware.

    We will display and promote our association with “Working Towards Dementia Friendly” recognition status, though our website, flyers, events and media coverage.

  • UntitlePromote the KDAA Dementia Friendly High Street pack and initiative d

    Through our membership and links with other influential organisations – we will promote and encourage the initiative with the aim to increase the numbers of organisations who wish to support the work and principles of the KDAA and/or become members of the local Alliance.

  • Cleckheaton to apply for accredited Dementia Friendly recognition (PAS 365:20015 code of practice)

    With our recognised membership of the KDAA, our actions and commitments as listed above Cleckheaton will apply for accreditation as a Dementia Friendly Community and adhere to the British Standard 365:2015 code of Practice.
    To manage and support this process we will set up a local steering group who will oversee our requirements regarding the code of Practice.