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Bournville Village Trust

Bournville Village Trust (BVT) was established by George Cadbury on 14 December 1900. The Bournville Estate now covers just over 400 hectares, sited 4 miles south west of Birmingham City Centre, and is home to about 25,000 people. BVT is also responsible for the stewardship of Bordesley Urban Village in inner Birmingham; the management of some 50 homes in Worcesteshire and the stewardship of new build villages in Shropshire at Lawley and Lightmoor. We know that currently 41% of the population in Bournville is aged 65+ and 9% aged 85+. The Alzheimer's Society estimates currently that one in 14 people over 65 years of age and one in six people over 80 years of age has a form of dementia. It may also affect individuals aged under 65.

17 July 2015
West Midlands
Housing Sector
Local Alliances:
Birmingham Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

The National Dementia Declaration lists a number of outcomes that we are seeking to achieve for people with dementia and their carers. BVT is committed to supporting residents with dementia and their families to enable them to live as full and independent lives for as long as possible.

We need to ensure that we develop and embed expertise throughout the organisation to do this and we will therefore: 

  • Ensure every BVT staff member receives training so that they have a basic understanding of dementia
  • Ensure that staff, residents and relatives in Selly Wood House Nursing Home receive cognitive stimulation training (this is recognised to be a brief treatment for people with mild to moderate dementia. Which involves sessions of themed activities aimed at  actively stimulating and engaging people with dementia)
  • Ensure BVT staff maximise support to tenants who may be showing signs of dementia
    • by developing links with the local Clinical Commissioning Group and Alzheimer's Society's dementia support workers
    • through setting up a dementia café
    • Providing an equipment and adaptation service to support people to  remain independent in their own tenancy for as long as possible
  • Designing and adapting accommodation to meet the needs of people with dementia e.g. by continuing to ensure that Selly Wood House develops a dementia friendly environment; through partnership working with the new build dementia unit on College Green
  • Ensure we work with partner organisations to take forward best practice and latest knowledge in relation to dementia on the College Green site, also recognising the needs of carers within the community as well as the needs of individuals with dementia

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Challenges to delivering these outcomes from BVT's perspective are:

  • Embedding a positive and proactive approach to dementia within the culture of the organisation so that every staff member recognises they have a role to play in supporting tenants and residents with dementia
  • To identify how we can also work with local residents and our own tenants to increase understanding about dementia across the whole community
  • Linking in with local health and social care services, to ensure that our residents get provided with holistic support and information services

2. Actions

  • Encouraging a small group of BVT staff to participate in the Dementia Friends Campaign

  • To work with Alzheimer's Society to develop awareness raising amongst the local community

    e.g. through participation in Dementia Awareness Week in May 2013; through participation in the Hearts and Minds Campaign

  • To develop key contacts with the local CCG over the next 12 months