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Specsavers Bitterne

Vision, hearing and contact lenses services

24 July 2017
South East
Local Alliances:
Dementia Friendly Southampton (Southampton DAA)

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

As a store we collectively decided on actions that can help our clients affected be dementia. We used our own understanding of the condition to inform these choices.



2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Dementia can be a difficult subject for people affected by it to acknowledge and discuss. We will do our best to accommodate the needs of anyone visiting our store.

Member website


2. Actions

  • Raise our awareness of dementia

    Members of staff at the store are Dementia Friends. We will use this awareness to ensure we are patient with all clients and allow those that need it extra time.

  • Simplify

    At Specsavers a lot of jargon is used and we realise that this can sometimes be confusing. We will ensure we explain everything fully and keep information as simple as possible.

    We will also have coin recognition charts available if customers need them.

  • Safe Place

    We will explore joining the Safe Places scheme to enable people to have a safe place to go in Bitterne if needed.