What are cookies?

Our site uses cookies. A cookie is a small text marker stored on your computer that enables us to track the use of our website. We use cookies to help us understand what our users' interests and preferences are to ensure the website is as user friendly as possible.

This site only uses cookies in order to provide a service to visitors. No personal data is stored in cookies and cookies are not used in order to provide advertising. Cookies are used for the following purposes:

Learn more about cookies on aboutcookies.org

If you have any concerns about the processing of your personal data by the Dementia Action Alliance, please contact the Secretariat, c/o Alzheimer's Society, 43-44 Crutched Friars, London, EC3N 2AE.

Accept and continue

Frame Den Ltd

We are an artwork company based in Leighton Buzzard, Bedfordshire. We offer a full artwork consultancy service, for social housing providers, care homes and the hospitality sector and other commercial clients. Our service covers design, selection, scheduling, sourcing, framing and installation.

29 November 2019
East of England
Local Alliances:
Luton Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

We will ensure that good practice in dementia-friendly design forms the basis of the artwork we produce for the communal areas in projects both locally and nationally. We will aim to ensure our artwork provides meaningful reminiscence opportunities to support a sense of civic/community belonging. To help provide a supportive environment in care homes, we will use artwork as visual clues to aid wayfinding and orientation.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

We usually control artwork choices in care settings but where this isn’t the case clients are sometimes unaware that artwork is either dementia-friendly or unfriendly. We will work with them to help them understand these characteristics, thereby building their awareness of the nature of providing dementia-friendly environments.

Member website


2. Actions

  • Develop Team Awareness

    • Arrange a DAA briefing for our design and production team 
    • Encourage the team to take an active interest in further developing their awareness of dementia
  • Increase Client Awareness

    • Encourage clients to include dementia friendly artwork in communal areas 
    • Provide examples of good practice in dementia-friendly artwork selection 
    • Offer a support service to enable clients to make dementia-friendly choices
  • Produce Dementia-Friendly Artwork Schedules

    • Include distinctive key pieces of artwork that will assist with wayfinding 
    • Use DSDC Design for Dementia guidelines to develop our artwork 
    • Source suitable frames and mounts to provide the correct levels of contrast
  • Increase Dementia Awareness via Social Media

    • Use our Twitter account (@Frame_Den) to share examples of good practise in artwork 
    • Support others’ efforts to raise dementia awareness by regularly sharing relevant tweets.