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West Yorkshire Trading Standards

The overall aim of the West Yorkshire Trading Standards Service is to ensure that there is a fair market place where informed, knowledgeable consumers can confidently interact with compliant businesses. We aim to deliver our services in a measured and responsive manner whilst addressing the needs of all our users, consumers and businesses.

13 August 2018
Yorkshire and Humber
Local Alliances:
Yorkshire & Humber Dementia Action Alliance, Bradford District Dementia Action Alliance, Leeds Dementia Action Alliance

1. Action Plan

1.  The National Dementia Declaration lists a number of outcomes that we are seeking to achieve for people with dementia and their carers.  How would you describe your organisation's role in delivering better outcomes for people with dementia and their carers? 

The protection of West Yorkshire consumers against doorstep crime and scams is a key priority for West Yorkshire Trading Standards Service.  The Service has identified that offenders of these types of crime often target elderly and vulnerable members of society. 

West Yorkshire Trading Standards Service has two Service Delivery priorities (2013-2016) that focus on this type of criminal activity:-

  • To ensure that consumers (particularly those who are vulnerable) continue to have adequate sources of advice and assistance.
  • To develop the Service's intelligence led enforcement approach to ensure that resources are used to the greatest effect and that those traders causing high levels of consumer detriment are identified and dealt with.

To ensure that these targets are met, the Service has team action plans in place as follows:- 

  • To respond to 100% of all vulnerable consumer complaints.
  • To provide a rapid response team attend to doorstep crime incidents.
  • To work with partner agencies in enforcement activities against rogue traders.
  • To provide training to enforcement staff on the interviewing of vulnerable witnesses. 
  • To provide training to partner agencies on doorstep crime.
  • To issue doorstep crime alerts where appropriate (via email, press releases and social media).
  • To investigate and take appropriate enforcement action against rogue traders.
  • To provide information and assistance to victims of doorstep crime/scams, family, friends and carers to ensure repeat victimisation is avoided.
  • To refer victims of doorstep crime/scams to appropriate agencies via Safeguarding protocols as deemed necessary.
  • To create further No Cold Calling Zones throughout West Yorkshire as deemed necessary and in accordance with national protocols.
  • To raise awareness and empower older adults to protect themselves against rogue traders, scams and frauds through the SAFER project (Scams and Frauds Education for Residents), working with 6000 older people, via 400  community workshops per year and creating 200 Community Champions to become the ‘eyes and ears’ of communities.

2.  What are your challenges to delivering these outcomes from the perspective of your organisation? 

The main challenge to West Yorkshire Trading Standards Service in delivering these outcomes is the continuing cuts to the Service's budget and decrease in resources, with the Service being expected to provide the same level of service delivery set against competing priorities.

2. Actions

  • Funding for Doorstep Crime Awareness

    To apply for additional funding streams to support the ongoing education and awareness of doorstep crime and scams to continue to protect vulnerable consumers in West Yorkshire.

  • Funding Education & Awareness Programmes

    To use monies obtained under the Proceeds of Crime Act 2002 to fund further educational and awareness programmes.

  • Tackling Rogue Traders

    To become more intelligence led to target enforcement resources in a more effective manner to tackle rogue traders who target elderly and vulnerable consumers.

  • Partnership Working

    To work more closely with partner agencies in targeting enforcement action.

  • Awareness Raising through Partner Agencies

    To continue to raise awareness of doorstep crime and scams through working with partner organisations including the Regional Dementia Alliance.

  • Publicising Doorstep Crime

    To continue to maintain a high level of publicity surrounding doorstep crime and scams.