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Cura Care Limited

CuraCare provides care services to people living in their own homes. Our care services are delivered either through regular care visits or 24/7 live-in care. We operate throughout the London Borough of Richmond and the surrounding areas. Many of our clients live with a diagnosis of dementia. We ensure that we take the time understand the person behind the condition so that we can deliver support that is tailored to their needs.

8 June 2017
Care, Domiciliary Care, Social Care

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

1.I have personal choice and control or influence over decisions about me. 

Choice and control are at the heart of what we do. We take the time to understand the client’s own idiosyncrasies and how dementia affects them and provide care and support to meet those needs.


2.I know that services are designed around me and my needs.

With an understanding of who the person is behind the condition, we are in a position to ensure that we can tailor the service to the client. We are very mindful that one size does not fit all and our tailored services reflect this.


3.I have support that helps me live my life.

CuraCare can provide a range of options in terms of delivering care – from individual visits to live-in care. Our aim is to satisfy the wishes of the client to remain in their own environment and to maintain independence, whilst providing secure and experienced support (which research tells us is what people with dementia want).


4.I have the knowledge and know-how to get what I need.

Each client and their family have the support of an experienced care team, which aims to guide the person through education and strategy management. Our clients always know who they can turn to for support.


5.I live in an enabling and supportive environment where I feel valued and understood.

CuraCare’s employees are trained to promote independence and to provide clients with the right level of support. Our care assistants also have dementia training, along with support from a management team with dementia training and experience.  As such, we are able to provide a supportive environment where clients feel both valued and understood.


6.I have a sense of belonging and of being a valued part of family, community and civic life.

CuraCare’s clients choose to live at home for numerous reasons, one of which is continuity in terms of family, community and civic life. We work with clients to enable them to continue living fulfilling lives.


7.I know there is research going on which delivers a better life for me now and hope for the future.

CuraCare share the belief that, through research, the cause of dementia can be understood; a cure of dementia can be found and ways to prevent dementia can be found. For this reason, CuraCare makes charitable donations to Alzheimer’s Research UK to help fund all the fantastic research that they undertake.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

One of our main challenges is where we encounter situations of carer/family denial of the presence of dementia. Awareness of dementia throughout society has come a long way but we still encounter too many cases where people feel a sense of stigma associated with having a diagnosis of dementia.

Member website


2. Actions

  • To sponsor local organisations working with people with dementia

    To sponsor local organisations, where they face a shortage of resources. 

    Initial Scoping
  • Increase the understanding of dementia in the local community

    Hold workshops to increase the understanding of dementia for family / friends and those living with dementia.

    Initial Scoping
  • Increase our understanding of the roles played by other DAA members

    To network with other DAA members to ensure we have a thorough understanding of the various support providers and can signpost clients appropriately.