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Loughborough Building Society

Founded in 1867 the Society helps people buy their homes and save for the future. As a mutual building society we’re owned by our savers and borrowers. We are proud to be an independent, mutual provider of mortgages and savings.

25 May 2017
East Midlands
Local Alliances:
Derbyshire Dementia Action Alliance , Erewash Dementia Action Alliance, Charnwood Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

We have three branches and two agencies across the East Midlands and have over 20,000 members. We’re here to provide excellent customer service for our existing members and potential customers.  We have been the local building society for 150 years and our members are at the heart of everything we do. We aim to support all of our members and be sympathetic to their needs and requirements.  This includes being able to provide literature in different formats (braille, audio, large print), having hearing loops and care kits (magnifiers, signature guide cards) in all locations.               

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

We need to ensure that dementia awareness training is carried out throughout the Society so that all staff have an understanding about how they can support our members whether they are in a customer-facing role or not.                

Member website


2. Actions

  • Raise awareness and understanding of dementia with our staff.

    A Dementia Friends Information session will be attended by all staff who interact with our members to ensure that they have an understanding of dementia and how we can support them. 


    2017 - Second Quarter Update

    New Member

  • Create a dementia-friendly environment within our Loughborough branch.

    We will recognise and understand how our working environment may affect people with dementia. By carrying out periodic checks to ensure that our branch remains dementia-friendly, we will ensure that all visual information is clear, that there is a quiet area available for one-to-one assistance and that the branch is always well lit to reduce disorientation or feeling lost.


    2017 - Second Quarter Update

    New Member

  • Support the work of the Charnwood Dementia Action Alliance

    We will support the work of our local Dementia Action Alliance group by attending at least two meetings per year, by encouraging other local organisations to become members of the DAA and by sharing information, experiences and good practice with other members of the DAA.  


    2017 - Second Quarter Update

    New Member