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Aesthetics – Hairdressing and Beauty Treatments

Hairdressing Salon and Beauty treatment.

14 June 2017
West Midlands
Businesses and shops
Local Alliances:
Solihull Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

As a hairdressing salon over a number of years, Aesthetics has always been aware of the needs of the local community. I have built my business and reputation by providing a pleasant and friendly environment and will continue, as a caring company, Aesthetics will  be aware and prepared for these situations to develop in all our dealings with clients.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Ensuring that all members of my staff will be aware and sensitive to the needs of our clients and that they adjust their attitude and behaviour accordingly.

2. Actions

  • Dementia Awareness

    I will ensure that all my Senior Management and front house staff attend a Dementia Awareness session. Due to work pressure this will be achieved gradually over the next few months.


    2017 - Second Quarter Update

    New member

  • Existing and potential clients and local Care Homes

    By publicising and networking, I will inform Clients and friends that we are a Dementia Friendly company and a member of the Solihull DAA. We will inform them that we treat elderly clients with dignity and respect whilst they attend our hairdressing and beauty salon.

    We will achieve this by ‘word of mouth’, signage, advertising publicity and on our website.

    Further, I will discuss with local Care Homes the possibility of their residents coming to my salon for hairdressing and beauty treatments.


    2017 - Second Quarter Update

    New member

  • Continued Awareness

    Over the years I have become aware that a number of my long-term clients are showing signs of early dementia and have always been aware of their increasing needs. I will continue this awareness and assist my staff in this matter.


    2017 - Second Quarter Update

    New member