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idesign international ltd

idesign are a multi disciplined design agency specialising in interior, graphic and marketing design.We are creatives with a passion for design and over 24 years combined experience. We complete projects from Care Homes, Offices,Retail, Hotels and Restaurants across the UK. From concept design, to joinery details and project management we have the ability to undertake a large range of projects. We are aiming to become an expert in Dementia Design within the Care and Commercial sector.

19 September 2017
South West
Care, Hospitality, Retail
Local Alliances:
Exeter Dementia Action Alliance (EDAA)

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Action 1: Completed a Virtual Dementia Tour and to watch a Dementia Friendly Video

We completed a virtual dementia tour on our research into Dementia awareness to help with our understanding of how a person with dementia feels in their spatial surrounding. We will also watch a Dementia Friendly Video to help with our understanding. 

 Action 2: Completed a Dementia Friendly Care Home

Last year we completed a Care Home in North Devon called Primrose House in conjunction with Stonehaven Care Group. The new build 30 bedroom care home was set up for full dementia care. As designers we had to meet the Stirling University guidelines on dementia design. These included items such as making sure there was a 30 point LRV difference between the floor and wall surfaces. Dementia friendly furniture with visible clothes storage and open handles was installed. Wayfinding was also a large part of making the home dementia friendly. Each floor had a different theme and used landscape graphics of the surrounding area and props to help the residents navigate the corridors. 

Action 3: Linking in with DAA to promote design in Dementia to businesses

We aim to continue our drive in promoting dementia-friendly environments within the care industry and public sectors. We hope to work with DAA to promote our services to existing members and to promote the use of dementia-friendly design principles.

Action 4: Inspiring to produce Design Guidelines

We are aiming to produce a set of Dementia Guidelines on graphic signage and wayfinding within an interior environment, so that it can be used as a basis to help businesses improve the wayfinding around their premises. These guidelines will be in conjunction with advice from the DAA and Stirling University.  

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

As new members join idesign, ensuring they understanding how it feels to have dementia within an interior environment and the struggles that are encountered with this. 

Fulfulling the aesthetic of the clients brief whilst simultaneously offering the person with dementia a safe and attractive environment.

Member website


2. Actions