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Bluebird Care Camden & Hampstead

Bluebird Care Camden & Hampstead are a well-respected domiciliary care organisation who provide care and support to people living in the borough of Camden. We believe that care matters and we are committed to providing the highest quality service to our customers and supporting and appreciating the hard work our care staff undertake. We are proud to inform you that we have been awarded the highest possible rating by our regulator the CQC, ‘outstanding’.

6 April 2017
Local Alliances:
Camden Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

We have the knowledge and capaiblites to help provide local people living with dementia to improve their independence and provide innovative and safe care.  We already have a big impact on those people and their families living with dementia simply by providing social care and support in their own homes and when out in the community. 40% of the people we support across the borough of Camden are living with some form of dementia. With regards to delivering better outcomes we believe this stems from two places, internal and external. Internally we need to continue to be innovative and be up to date with legislation around dementia and how best to care for people living with dementia.  Also continually  supporting and communicating with all our staff and customers because things are always changing and to achieve positive outcomes you need to be flexible and adaptable. Externally it is about working with other organisations and people in our community so that we can share information and help complement each other’s services. Finally, spreading the word about what Dementia is and how it can affect people and their families, so that we can become a Dementia friendly community.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Internally the challenges are recruiting and retaining appropriate, compassionate and knowledgeable staff. Finding the resources and time to support staff, customers and their families properly may sometimes be a challenge. Training and development is key to continued learning as well, and there is a real mix in the quality of training in the open market. Finding the time and the correct organisations to work alongside can be challenging as time is always short and some organisations are not appropriately set up or knowledgeable enough to appropriately care for and support people living with dementia.

2. Actions

  • Deliver dementia introductory training to two important, large and customer facing Camden based organisations.

    During Dementia Awareness week May 2017, we plan to deliver Dementia training to two large organisations who have a majority of their staff that are customer facing. We are currently in discussions with The British Library, The British Museum, St Pancras Renaissance Hotel and Kenwood House. We feel it is vital for staff at these locations to at least have a basic understanding of Dementia and what it may be like to live with such a disease and how best to support someone living with Dementia who may visit their organisation.



  • For all office based staff to be Dementia Champions by the end of 2017

    Currently 70% of our office staff are Dementia Champions. We aim to have 100% of our office staff to be Dementia Champions by the end of the year. This will not only enable better knowledge but will allow us to have better training capabilities.

  • Dementia palliative care training

    We are in initial discussion with our local CCQ to implement specialist training for all office and community based staff around end of life care for people living with Dementia. The aim to start rolling out training in October 2017.