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Morrisons Supermarket, Bath

We are proud to be a great food retailer, serving customers across the UK, with more than 500 stores and an online home delivery service. Our business is mainly food & grocery and, uniquely, we source & process most of the fresh food that we sell through our own manufacturing facilities. It gives us close control over provenance & quality, as do the number of committed and trained professionals in our stores who prepare our food for our customers. We have more skilled colleagues preparing food in store than any other retailer. Every week, 11 million customers pass through our doors and 117,000 colleagues across the business work hard each day to deliver great service to them. We cover more than 11 million households with our Morrisons.com service. With competitive, permanently low prices, we are committed to helping our customers save money every day.

28 March 2017
South West
Local Alliances:
Bath & North East Somerset

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

At Morrisons we care for all our customers and want each and every one of them to have the best shopping experience in our stores.

Here at Morrisons Bath, we acknowledge that dementia is becoming an increasing issue within the community we serve.

All our colleagues care about our customers’ wellbeing and are committed to ensuring that all their needs are catered for whilst in our store, to the best of our ability.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

We acknowledge that not all our colleagues have an understanding of dementia.

It can be difficult, in a busy retail environment, to make time to ensure all colleagues have training so they are able to help and support the wide variety of customers within the community we serve.

Member website


2. Actions

  • Store's Community Champion to be trained as a Dementia Champion

    Kate Edwards, Bath store’s Community Champion has attended a day long training course to become a Dementia Friend Champion.

  • Store's Dementia Champion to train colleagues as Dementia Friends

    The Store's Dementia Friend Champion will liaise with management to set up a variety of Dementia Friend sessions for staff working within the store.

  • Store to provide coin charts at checkouts

    Community Champion to ensure that coin charts are available at all checkouts and that cashiers are trained on how to use them to support customers.