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Camelford Dementia Action Alliance

I am Jane Moore and have been caring for my mother (92) with Alzheimer's Disease and Vascular Dementia for 7 years. In 2012 Mum and I set out on a mission together to create a dementia friendly community and join together with others around the world to promote the wellbeing of people with dementia. We took a lead from Torbay Dementia Action Alliance and promote the Purple Angel Dementia Aware International Logo.

27 May 2014
South West

1. Action Plan

1. The National Dementia Declaration lists a number of outcomes that we are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

 By enabling people living with dementia to be part of the community and continue to do daily and social activities

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Lack of knowledge amongst our staff/community


2. Actions

  • Point of contact

    The alliance can be a point of contact should people want to find out more about dementia and what they can do to support members of the community with dementia.

  • Support

    Supporting carers and people with dementia and supplying assistance in all areas.

  • Delivering information

    Delivering information to every local retail outlet and business, hotels, leisure centre and tourist attractions, and homecare providers and awarding a Purple Angel Logo to businesses when staff have read "What is Dementia?" and "Guide to Understanding". Design and promotion of a standard international logo.

  • Fox Valley Memory Project

    We will help the Fox Valley Memory Project North Wisconsin with their memory cafes and dementia friendly communities.

  • Communicating with a Person who has Dementia

    We will inform Medical Centres and First Responders using "Communicating with a Person who has Dementia".

  • Camelford Memory Cafe

    We will help promote Camelford Memory Cafe.

  • Supporting local care homes

    We will support the need for staff training, activities and entertainment in local care homes. Delivering information on training and holding voluntary singalong and activity sessions. Providing poems to serve as a constant reminder of good care and dignity for all elderly people.