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Broadland District Council

Broadland is a district council area in Norfolk county with a population of some 126,600 of whom more than 28,107 are 65+ (2011 Census). The number of people estimated to have dementia in Broadland in 2015 was just under 3,500. This is expected to rise by 35% to over 4,700 in 2050. 2,100 people registered with a GP practice in 2015 had a recorded dementia diagnosis in 2015/16. This suggests around 60.8% of people with dementia have had a diagnosis recorded (compared to 67% in the UK)(North Norfolk Clinical Commissioning Group data).

4 September 2019
East of England
Local Authorities
Local Alliances:
Broadland Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Broadland District Council's role is to support the Broadland Dementia Action Alliance, be an active member of the steering group and to provide the secretariat function.

Broadland is a member of the Norfolk Health & Wellbeing Board and actively contributes to the Norfolk Dementia Strategy. We are committed to raising awareness of dementia and encouraging a supportive environment for people affected by dementia. The Broadland DAA will help us to find out what services and activities are being specifically provided in the district. We know there has been a significant increase in activity to improve the wellbeing of people with dementia and their carers and we want to be able to record and map as much of this as possible; no matter how large or small, it is all important. As well as helping us to identify the gaps in provision and where they are, this information will also form the foundations of a much needed district and county-wide information database for people with dementia, their carers and the people who work to support them.

As an employer we have already undertaken a range of initiatives and are continuing to work towards becoming a “dementia friendly organisation”.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Maintaining the staffing resource to ensure sufficient take up of DAA membership across the district to provide us with meaningful district wide information will be a challenge. As will changing misconceptions about people living with dementia in the wider community as well as staff, families and friends. 

Once gaps in provision are identified and fed into the DAA steering group and members meetings, the current financial challenges facing social care may hamper future coproduction discussions and provision to meet the varying needs of our residents throughout the progression of their dementia.

Member website


2. Actions

  • To support local communities, businesses and organisations within the district to strive towards being Dementia Friendly.

    Broadland District Council's role is: to support the setting up of the Broadland Dementia Action Alliance; to be an active member of the steering group; and to provide the secretariat function. We will print leaflets and distribute; visit communities, businesses and organisations to promote the DAA; and our Communications team will action a promotional plan.


    2017 - Second Quarter Update

    Broadland District Council has been supporting the setting up of the Broadland Dementia Action Alliance and is an active member of the steering group; providing the secretariat function. Leaflets have been printed and distributed, a pop up banner has been produced and our Communications team is helping to action a promotional plan.

  • Increase opportunities to share information and best practice

    Facilitate the sharing of good practice by disseminating learning to town/parish councils, businesses and organisations in the District.

    Train at least one member of staff to become a Dementia Champion enabling them to deliver Dementia Friends sessions.

    Initial Scoping

    2017 - Second Quarter Update

    2 members of staff have been trained to deliver dementia friendly awareness sessions

  • To increase understanding of dementia within the organisation.

    To provide staff with accessible information and appropriate training including dementia awareness sessions and core training for front line staff.

    To provide dementia awareness sessions for elected members within the organisation.

    Establish a named Dementia Lead and Dementia Links within the council.

    Ensure staffing policies support those who either have dementia themselves, or are carers of a person with dementia.

    Communicate our commitment to become a dementia friendly employer, both internally and externally.


    2017 - Second Quarter Update

    2 dementia champions trained - delivered 2 further sessions to staff - 100+ staff have now received dementia friends awareness sessions.

    The Councillor Champion for Older People has been appointed as the lead for dementia.