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Specsavers is a partnership of nearly 2,000 locally run businesses, committed to delivering high quality, affordable optical and hearing care in the communities they serve.

24 February 2017
East of England
Retail, Health
Local Alliances:
Felixstowe Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Specsaver employees nationwide are completing a Dementia Awareness Programme.  Director Stephen McEnaney 'I always thought dementia was all to do with someones memory - but it is much more than that.  By Uncovering the truth about dementia it really opened my eyes to how Specsavers, when performing our daily duties, we can all take a little time to support and care.  Comprehensive training is provided to all staff and is provided as part of their core training offer'

At Felixstowe we support the following desired outcomes:

I know services are designed around me and my needs - ensuring that people with dementia are understood; our services support them with Sight and Hearing enabling them to stay at home and in their own community.  Treat them with dignity and respect and ensure they are supported when accessing services.

I have knowledge and know how to get what I need - we will ensure that all information is communicated effectively and ensure it can be digested and re-digested.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Ensuring that all staff have completed their Dementia Awareness Training.

Member website


2. Actions

  • Dementia Awareness Training

    Ensure all staff undertake our National Dementia Awareness training and Dementia Friends Awareness training.

    Being implemented
  • Promotion

    Advertise and promote dementia awareness when we receive it.

    Being implemented
  • Support

    Support the local Felixstowe DAA to help Felixstowe become a recognised Dementia Friendly Town.

    Being implemented